blog.

Website Design

Is a Starter Site Right for Your Business?

When you’re launching—or relaunching— a website, timing matters. You need a digital presence that looks professional, functions seamlessly, and doesn’t derail your entire budget or timeline. That’s...

Public Relations

Why PR Belongs in Your Digital Marketing Toolkit

Digital marketers love data–it's kind of our thing. We get excited about showing clients exactly how their campaigns are performing. And now we're anticipating something potentially game-changing:...

Website Design

Curiosity to Conversion—What’s A Lead?

In modern marketing, one challenge towers above the rest: lead generation. 61% of marketers report that generating traffic and leads is their top challenge. If you are feeling the pain of this...

Website Design

The Dos and Don’ts of Writing Web Copy

Your website is a representation of your business and is your greatest marketing tool to convert web traffic into leads. Writing copy for the web is a whole new ballgame, and learning to optimize...

Website Design

5 Lead Gen Essentials For Web Design

A website that looks great but doesn't convert is like a sports car without an engine – impressive but ineffective. Flashy design may wow your clients, but when it comes down to business growth, it’s...

Social Media Marketing

Meet Your Audience—Platform Demographics

Ever wonder how much time people spend scrolling through social media each day? We did. And the answer was shocking… 143 minutes per day. That’s equivalent to the time it takes to go to a...

Website Design

How to Review a Wireframe

Wireframes: the unsung heroes of web design.

Branding and Positioning, Digital Marketing

Review Management: What it is and How it Benefits Brands

When you’re deciding which restaurant you want to try or where to stay for your next weekend getaway, what’s one of the first things you look at? Reviews, right? No? Well, you definitely should. How...

Digital Marketing, Social Media Marketing

Are Static Posts Dead?

In today's fast-paced social media landscape, dynamic content like Reels and TikToks have significantly shifted how content is created, shared, and consumed. Remember that these videos are very...

Digital Marketing

8 Reasons Newsletters Drive Web Traffic

Newsletters are more than just emails—they are your crucial connection to your customer base. They drive traffic to your webpage, pique interest, and forge connections. If you’re wondering if your...

Branding and Positioning, Business Growth and Sales

The Power of Storytelling in Marketing and Branding

Once Upon a Brand: The Irresistible Pull of Storytelling Do you remember those childhood bedtime stories your parents or grandparents told you? Stories stick. They entertain. They inspire. And they...

Business Growth and Sales

Small Business Growth Cycle

5 Stages of a Business's Evolution When you set out to start your business, you may not have realized it would be like raising a child. It requires nurturing, which means you invest time, money,...

Website Design

How Inclusive Web Design Revolutionizes User Experience

Harness the Synergy of SEO and Social Media In today's rapidly expanding digital world, ensuring that websites are accessible to all users, including those with disabilities, is not just a...

Digital Marketing

Harness the Synergy of SEO and Social Media

Harness the Synergy of SEO and Social Media Ready to have a strong digital presence in your industry? Then you need synergy. We’re talking about a planned marketing attack with effective SEO and a...

Website Design

Immersive, Intuitive, Irresistible Web Design

As the digital landscape continues to evolve at breakneck speed, web design trends have become the bellwether for businesses looking to captivate their audiences. And let's be real, who doesn't love...

Website Design

What's A Sitemap & Why Do You Need One?

The Newbies' Guide to a Sitemap & Why You Need One Terms like "Sitemap," "HTML," and "XML" might sound like jargon reserved for tech experts. But for those who are diving head first into the world of...

Branding and Positioning

Trust-Building Tactics: Crafting a Compliant Brand Image

In industries where following the rules is vital for maintaining trust, it’s crucial to build a brand that adheres to regulations but still allows creativity to flow. Let’s take a look at how...

Digital Marketing

Emails & Marketing Updates for Yahoo and Google Senders

Click to Send: Complying with Google & Yahoo's Latest Email Updates If you've spent time, energy, and money laboring over an email campaign only to have it bounce back from half of your recipients,...

Business Growth and Sales

Small Business Growth Cycle

Thriving: 5 Stages of a Business's Evolution When you set out to start your business, you may not have realized it would be like raising a child. It requires nurturing, which means you invest time,...

Website Design

Behind The Project: Downtown LBK Website

A downtown area is the driving force behind a city. When Primitive began this project with Downtown LBK (DLBK)and the Lubbock Economic Development Alliance (LEDA), that is what they wanted this...

Culture

Our Guide to Taking a Sabbatical

Here at Primitive, we celebrate our employees' dedication with intentional time off. We get a lot of questions about the work culture we've created and the ways we care for our team–especially when...

Branding and Positioning

Laying the Foundation for Effective Brand Strategy

Crafting a killer brand strategy is more intricate than whipping up a snazzy logo or posting catchy slogans. It flavors your brand with purpose, values, and a unique charm so that it stands out in...

Branding and Positioning

Brand Management 101

What are the elements of successful brand management?

Branding and Positioning

A Behind-the-Scenes Look at a Branding Workshop

What to Expect from a Branding Workshop Because so many of you have asked, we knew we had to deliver. That’s right, we are about to give you a peek into one of our favorite branding services—our...

Digital Marketing

Primitive’s 2024 Digital Marketing Predictions

At Primitive, closely monitoring shifts and changes in the digital tide is just one of the many things we take pride in doing for our partner clients. From the explosive growth of short-form video...

SEO

SEO vs. SEM

Behind the Acronyms: SEO vs. SEM A few buzzwords, or shall we say acronyms in marketing, are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While those terms may seem somewhat...

Business Growth and Sales

The Ultimate Starter Guide to Building Your Marketing Budget for 2024

It’s (been) official. 2024 is here, and so is your opportunity to seize this year and capitalize on digital marketing for your business. However, it's no secret that this landscape is ever-evolving,...

Branding and Positioning, Social Media Marketing

Building a Sizzling Brand Through Social Media

Click. Swipe. Scroll.

Decoding Website Builders: Is it the Right Move for You?

Your business is only as healthy as your brand—especially your online presence through your website. It’s the digital address, the face of your company, and the most easily accessible place to learn...

Website Design, Branding and Positioning

Distinctive Design, Crafting Your Brand's Aesthetic to Convert

In an increasingly visual world, graphic design, logos, and web design matter more than ever. If your brand's marketing aesthetics are missing the mark, you may get lost in a swarm of competitors....

Digital Marketing, Social Media Marketing

Tools of the Trade—The Nuance of Digital vs. Social Media Marketing

Around our office, you will hear the terms ‘digital marketing’ and ‘social media marketing.’ Often, people outside of marketing use them interchangeably. But knowing the difference can make or break...

Digital Marketing

Flying into the Future: Google Analytics 4 (GA4)

Staying up-to-date on the latest tools and trends is essential for staying ahead of the marketing game. And that's what we're all about. It's time to get excited about Google Analytics 4 (GA4) and...

Digital Marketing

Moving From Google Discovery Ads to Google Ads Demand Gen Campaigns.

Have you heard that Google is making upcoming changes to Google Discovery Ads? Do you wonder what that means for you and your business? Don't worry; we'll cover everything you need to know here.

Digital Marketing

How to do Professional Headshots on a Budget

A great headshot is more than just a photo—it’s your first impression whether it’s for a website, LinkedIn profile, or marketing materials, a polished headshot builds credibility and trust. The good...

Social Media Marketing

How to Approach Reels & TikTok for Brands & Business Accounts

“Video is King.” For those of us who create content for clients and businesses, we know all too well that photos don't carry the weight they used to in social media marketing. Photography is...

Website Design

Is Your Website Driving Customers Away?

Your website is a client's first impression of your company. So if your analytics show a dip in traffic, your website might need vital changes. Let’s take a look at what you can do to prevent that!

Website Design

5 Easy Ways to Update Your Website

Maybe your business budget doesn’t have the space for a new website? Or maybe your company added a product line or did a slight pivot and you need an update? If that’s what you’re looking for, we’ve...

Digital Marketing

How Digital Marketing Supports Success Across Industries

Many times, when an entrepreneur is giving advice on how to mimic their success, they say, “Find your niche.”

Website Design

Everyone Needs a Glow Up: A New Look for a Trusted Business

About Peoples Bank Peoples Bank is a community bank, with branches across Texas. They got their start in 1999, in Lorenzo, Texas. Since then, they’ve added eleven other locations across the state....

Culture

Employees Have Expectations, Too

There’s no denying that business operations have high expectations for their employees and potential hires. Employers want a team of dependable individuals that meet their role requirements, are...

Branding and Positioning

Use your Branding to Gain Loyal Customers

Creating a foundation for your brand is one thing, but creating a brand that turns heads is another. With so many companies turning their focus onto branding, how can you stand out among your...

Branding and Positioning

Examples of Brand Promises and How to Write One for Your Business

When you think of the massive companies dominating our world right now, which ones come to mind?

Business Growth and Sales

Focusing On Growth vs. Profit

Starting your business from the ground up is no small feat. Having to focus on both growing your company and making decent profit at the same time can make it even harder. How can you create a...

Culture

Get to Know the Primitive Internship Program

Each semester, the Primitive team welcomes a group of talented interns to join our pack and gain hands-on marketing experience that you’d never learn in a classroom. Our internship program is...

How Your In-House Marketing Can Work With An Agency

Feeling overwhelmed about your marketing efforts? Trying to figure out if your company should develop an in-house marketing team, or outsource your marketing efforts to an agency? Let’s talk it out!

Branding and Positioning

Finding Answers in Big Sky Country: Financial Firm Research & Branding

About Allied Investment Advisors Allied Investment Advisors is a Billings, Montana, based financial firm. They opened their doors in 2009, at the height of the financial crisis. They not only stayed...

Branding and Positioning

Brand Positioning in the Digital Age

In our fast-paced digital world, we see thousands of ads from countless brands every single day. It starts from the minute you wake up and scroll through your social media feed, hit play on your...

Website Design

Benefits of Interactive Web Design

The common goal among web designers and developers is to create an overall engaging and enjoyable experience for website visitors. And when you design a website with your users’ habits and behaviors...

Business Growth and Sales

In House vs. Agency: Which Marketing is Best for Your Business?

Understatement of the year: businesses are facing a lot right now. While owning a business has never been for the faint of heart, the past few years have really put business owners to the test. High...

Digital Marketing

SEO and PPC the Perfect Pair

In a world filled with digital ads, how can you make your business stand out among the rest? And what does SEO have to do with it? It’s easy to get lost in this digital world, so let’s figure out the...

Business Growth and Sales

Growing Pains for Small Businesses

The first time I heard the expression “growing pains,” I was around eight years old and terrified my legs were broken because they were sore and achy. My mom assured me that I was just fine and that...

Culture

The Importance of Communicating Intentionally With Your Team

When it comes to growing your business, some of the most critical components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time developing your product or...

Digital Marketing

Defining Your Digital Ad Audience

Defining your Digital AudienceIf you’re as invested in your brand as we are, you know you want your digital ads to hit the mark with every view. Effective digital ads can boost your ROI and convert...

Culture

Employee Spotlight: Bailey Alexander

Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!

Website Design

Everything is Better in Texas: Wines & Websites

About Llano Estacado Winery Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the country. Their market...

Branding and Positioning

Is Your Brand Messaging Working?

Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your audience with...

Digital Marketing

Email Workflows Explained + Why You Need Them

Let’s be honest. Traditional marketing is out. But how are you expected to keep up? In the ever-evolving world of digital marketing, it’s a constant battle to stay relevant. Businesses are trying...

Digital Marketing

Search, Social, or Video: Which Digital Ad Channel is Right for You?

We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part of running any sort...

Branding and Positioning

Building a Brand Messaging Strategy

We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers made a lot of sense.

Business Growth and Sales

Preparing for the Second Half of 2022

“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child into their family...

Digital Marketing

What are SMART Goals?

Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you know exactly what you...

Product Development

Does Your Product Roadmap Include Client Communication?

The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The project manager and the...

Culture

Primitive’s Core Values

Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the documenting of our company...

Website Design

Getting Started - Building a Website

Investing in a high-quality website is one of the most valuable things you can do for your business.

Branding and Positioning

The 5 Types of Positioning Statements

Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will perform well when it...

Product Development

An Agile Process: A Software Development Lifecycle for Faster Results

As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.

Website Design

What We’re Seeing in Web Design Today

One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we swore we would never...

Branding and Positioning

Messaging Matrix: Know Who You Are

When you think of Apple or Amazon, what comes to mind? Or when you see McDonald’s golden arches, what is your first thought? Whether it’s good or bad, whether you’re a customer of these companies or...

Branding and Positioning

Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.

Culture

You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)

One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects make a decision...

Website Design

Great Copy Doesn’t Start with SEO

One of the things that can make digital marketing such a challenge is that things are constantly changing and evolving. Just when you think you’ve mastered a component of your digital strategy, you...

Website Design

The 5 Website Elements You're Not Using

In today’s world of technology, it’s extremely common for your first point-of-contact with a potential client to be your website. They Googled a broad search question and your product or service...

Culture

Behind the Scenes: Life as a Military Spouse

April, it seems, brings about far more than just May flowers. The month of May has a surprising number of holidays and observances. The list of everything we get to celebrate and appreciate this...

Branding and Positioning

What is Typography?

Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful images. Today, print is...

Digital Marketing

Tangible Benefits of a Successful Digital Marketing Strategy

As marketers working in 2022, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling...

Branding and Positioning

The Power of Strong Partnerships

It doesn’t matter how good you and your team are. In order for your business to grow and thrive, you’re going to have to build partnerships. These partnerships will increase what you can offer your...

Digital Marketing

Do’s and Don’ts of Email Workflows

A few years ago one of my son’s favorite toys was an electricity kit he received for his birthday. You’ve probably played with one of these. With just a few basic parts, you can create electric...

Website Design

The Building of Stitched

It all started with an offhand comment. But, isn’t that how all the best stories start?

Business Growth and Sales

7 Ways to Show Your Customers Appreciation

As a kid, I had no concept of why holidays like Mother’s Day or Father’s Day mattered. I loved my parents a lot, I tried to be on good behavior most of the time, and they could eat ice cream whenever...

Website Design

Understanding the QA and Testing Process

Before we talk about QA and testing, you need to be in the right headspace. So, take a minute. Breathe. Take another deep breath. Now, close your eyes and remember the biggest mistake you’ve made on...

Culture

The Value of Weekly Check-ins

At the beginning of this year, we began implementing a four-day workweek for our team. We chose to ease into this schedule by having half of our team off each Friday. This would allow us to work out...

Culture

Primitive Employee Spotlight: Alison Quisenberry

Name: Alison Quisenberry Position: Copywriter Location: Lubbock, Texas Job Description: Whatever a client needs, I write it. I also take steps to ensure it is the best product possible. This includes...

Digital Marketing

2022 B2B Social Media Marketing Trends

Being the next brand on social media with the prettiest pictures, funniest memes, or most meaningful stories right now is a cut-throat competition. As soon as small and large businesses realized what...

Website Design

4 Surprising Website Elements that Might Be Hurting Your UX

Of all the marketing tools in your arsenal, your website is the most powerful. It’s one of the few marketing assets you own completely. If Facebook, Google, and Twitter all shut down tomorrow, your...

Branding and Positioning

How to Use Logo Usage and Messaging Guides

Like many things, when it comes to your company's branding, consistency is key. Think about a brand you could recognize anywhere. Chances are, it's easy to identify because of the repetitive use of...

Digital Marketing

Strategy First: Creating High-Quality Content

It’s no secret that we’re big believers in digital marketing around here. It’s one of the service lines we offer to serve our customers, and we’ve seen great success with it. But using the single...

Digital Marketing

How to Get the Best Results from Your Email Marketing Strategy

It’s estimated that the average person checks their email at least 15 times per day*. This means that email is a pretty integral part of our lives, and it’s a powerful tool for communicating with...

Digital Marketing

Not Everyone Needs This Email: 3 Truths about Email Segmentation

In today's world, where our inboxes are bursting at the seams, generic emails just don't cut it anymore. People want emails that feel like they're speaking directly to them, with content that's...

Culture

Primitive Employee Spotlight: Hannah Coe

Name: Hannah Coe Position: Account Manager Location: Lubbock, Texas Job Description: I’m the go-to gal for my clients and any of our team members working on my accounts.

Culture

Deep Work Day: Primitive’s Learnings

Caring for our team well is one of our most significant priorities. If our team is not well cared for, it is impossible for them to do the important work of caring for our clients. It’s a crucial...

Website Design

How Web Design Helps Business Growth

In the year 2022, it’s pretty rare to find a healthy business that doesn’t have a website. However, not all of these websites are created equal. You don’t have to spend much time on the internet...

Digital Marketing

Email Marketing Metrics: What to Measure and Why

Gone are the days when email is a novelty. Not only does almost everyone you know have an email address, but most of your network also has multiple addresses. It’s one of the most common ways...

Product Development

Building a Product Strategy

A good sense of direction has never been one of my strengths. Some people have no problem navigating through busy cities, always knowing where north is, and going through those weird turnabouts...

Business Growth and Sales

The Five Stages of Business Growth

A few years ago, my family changed our lives forever (in the best way possible) when we welcomed the newest furry member of our family, our dog Prince. And while there's no going back to that...

Digital Marketing

What Makes Content Marketing So Effective?

One of the best things about Disney+ has been the opportunity to share with my kids some of the shows I watched when I was their age. We laugh about how styles have changed, how ridiculous some...

Branding and Positioning

How to Find Your Brand’s Voice

When you talk about marketing your brand online, one of the things that sometimes takes a backseat is your content. And I understand this, because written content isn’t as large or visual as things...

Business Growth and Sales

Lessons from Growing Too Fast

Few things require as much grit, endurance, passion, humility, and commitment as growing a successful business. It is not for the faint of heart. One of the things that makes it so challenging is...

Product Development

The Value of User Research for Custom Software

There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service and care, it has some...

Digital Marketing

Hidden Money: Co-op and Marketing Development Funds

The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with its own problems, but...

Website Design

Design System 101

As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide range of interest...

Digital Marketing

Community Manager vs. Social Media Manager

Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested interest in your brand...

Digital Marketing

Email Marketing: How to Implement Personalization

Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the graduation gifts we...

Branding and Positioning

When a Messaging Style Guide Isn’t Enough: Building a Brand Book

At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services. This description...

Website Design

The Atomic Design Methodology

My sophomore year, I entered the classroom for my new science course, and was greeted by our head football coach wearing a huge grin and eager to offer us his best dad joke, “Ok guys. I want you to...

Digital Marketing

How to Use a Buyer Persona

You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve read about buyer...

Branding and Positioning

What is a Community Manager?

Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content architect, who can...

Culture

Primitive Does a 4 Day Workweek

Creating a healthy, thriving business isn’t something that is accomplished overnight. It requires a ton of care, commitment, time, and effort. It also requires an intense focus on caring for both...

Product Development

3 Reasons to Say Yes to Custom Software

The project management system crashes for the second time today—the 4th time this week. Suddenly your Slack blows up, the whole team is frustrated, and you can’t find that linked document you need....

Branding and Positioning

Top Branding Moments of 2021

It’s not an understatement to say that 2021 has left us with some memorable moments, some good, some bad, some we’d prefer to forget, and some that have left us with glimpses of beauty. But these...

Digital Marketing

The Buyer's Journey: 3 Stages From Visitor to Customer

Digital marketing is a proven, trusted method of attracting potential customers and generating leads. But at times, it can feel overwhelming. There are many different directions your efforts can...

Business Growth and Sales

3 Practical Ways to Get Your Business Ready in 2022

Hands up if you have every intention of starting 2022 off on the right foot.

Website Design

Website Scalability: the Factor You Didn’t Realize You Needed

My husband and I recently changed out our bathroom shower head, and while that might not sound like an exciting purchase to most people, if you know, you know. The very best part was that I got to...

Branding and Positioning

Building a Brand on LinkedIn

For many people, building a personal brand can be daunting.

Product Development

Web App vs Mobile App

More and more frequently, I feel like I am living in one of those Progressive commercials where an instructor is trying to prevent people from turning into their parents. I love my parents and I’m...

Branding and Positioning

What is a Messaging Style Guide and Do You Need One?

Branding is more than slapping a logo and color palette together, and messaging exceeds the bounds of having an eagle eye for grammar and syntax.

Culture

Say So Long to Silos

A few years ago, I became an avid meal planner. It was a great way to keep our grocery budget trim, help our family use everything in our fridge, and make dinner time a little smoother and more...

Website Design

How To Build a StoryBrand Website

The StoryBrand concept, one that simplifies your business’s unique message to your ideal audience, has been one gaining in popularity especially over the last couple of years.

Digital Marketing

Inbound 2021: Continuing Education Leads to Higher Sales

Let me let you in on a not-so-secret, secret: even experts need continuing education. It’s easy for any organization to get wrapped up in serving clients that they fail to make time to improve...

Product Development

How to Fund Your SaaS Startup

You’ve probably heard the old adage that every business starts with an idea. Technically, this is true, but it’s probably far more accurate to say that no business can begin without funds. But coming...

Digital Marketing

What iOS 15 Means For Your Business

A wave of marketing panic broke out in June after Apple announced major privacy and feature changes for the next operating system update. Spoiler: take a deep breath, make sure you have your towel,...

Website Design

Website Must Haves for a B2B Company

Having a website is no longer optional. It’s an absolute requirement – not just for building a strong online presence but also for initiating a relationship with potential customers. Prospects are...

Digital Marketing

What to Expect with Inbound Marketing

It’s a little embarrassing for me to have to admit the amount of time I have spent trying to find a silver bullet for different areas of my life. Whether it’s weightloss, cooking made simple, or...

Website Design

What is a Subdomain?

Not too long ago we wrote a piece on our blog about all the things to keep in mind when buying a domain for your business.

Website Design

What is a Launch Pad?

Space seems to be even more on our brains than usual lately. Whether you are devouring Andy Weir’s newest release, checking out recent (and amazing) footage from NASA’s Perseverance rover, or...

Website Design

Top Five Common Website Design Myths

Since the dot com boom, everyone has become an expert and says the main way to get your business noticed is to have a website. Although no one is arguing against a web presence, the problem is having...

Branding and Positioning

What is Brand Recognition?

We’ve all been there. You’re in the grocery store, slyly trying to eyeball the different options of Nutella, when you glance over and experience a literal jolt at the person next to you. That face....

Business Growth and Sales

Is it Scalable? A Question for Any Business

Every business owner has a set of questions that need to be asked and answered before a business or project can begin. While some of these are personal, some are universal – questions that should be...

Digital Marketing

Numbers Matter: Finding Your Marketing ROI

America has a handful of pastimes labeled our nation’s “favorite.” You’ve probably heard of the top three – music, movies, and most notably, baseball. Pair the last two examples together and you get,...

Digital Marketing

Why Marketing is Worth the Investment

Most businesses have a line item in their budget devoted to marketing. But over time, you might have noticed the amount budgeted to marketing slowly increasing as you acquire different tools and...

Branding and Positioning

The Easiest Way to Write the Perfect Positioning Statement

Between the first automobile, antibiotics, and the Apple computer, there’s only a handful of truly new and innovative inventions that have shocked the world.

Digital Marketing

Growth Marketing vs. Inbound Marketing

At times, trying to keep up with the most up to date, trustworthy marketing methods can feel a bit like trying to keep up with the newest diet plan. Whole30, keto, paleo, counting macros...it’s...

Website Design

Ways to Improve Your Page Speed

This past April we released a blog to really start amping up the water cooler chatter surrounding Google’s much anticipated update to their Core Web Vitals coming the following June – August.

Product Development

What is an MVP Application?

I used to despise group projects in school. I’ve always been a chronic overachiever and have a definite “more is more” approach to anything that might be graded. This didn’t always work well with any...

Website Design

Top Customer Service Features Your Website Can’t Do Without

One of the first stops on any new business journey is acquiring a welcoming and informative website.

Digital Marketing

How to Optimize Your Google My Business Listing

Google My Business is one of those tools that is overwhelming in its simplicity and practicality. It's like a Facebook page, solely for businesses, but the beauty of this platform is that it shows up...

Digital Marketing

What is STP in Marketing?

The worlds of business and marketing come with a lot of words, acronyms, and abbreviations not commonly used in everyday speech.

Website Design

Ecommerce Website Best Practices

This past month, I accomplished a goal I’ve had for several years: I managed to purchase everything my kids need for school completely online. (Anyone who has scoured the crowded aisles of Walmart or...

Product Development

The First Step in Building Great Software

There are so many reasons why small to large businesses alike would be on the hunt for new software (improving services, streamlining systems and processes, managing important client data).

SEO

Building a Local SEO Strategy

One of the many great things about building and maintaining a strong digital strategy is that much of what you are doing applies to in person efforts as well, and vice versa. Being more intentional...

Website Design

Building a Website: Template vs Custom

Picture this.

Branding and Positioning

Why the Bison: Primitive’s Branding Story

Few things are more disingenuous than someone who professes to be an “expert,” but never practices the expertise he or she shares. What’s the point of following a chef who doesn’t keep a sharp knife,...

Website Design

What to Keep in Mind When Buying a Domain

Purchasing a domain is a big step for a new business. It should cater to your business’s objectives and also be memorable. However, as of July 27, 2021, there are over 1.87 billion websites (and...

Branding and Positioning

Brand Awareness Metrics You Should Be Watching

We’ve hit the topic of branding and brand awareness pretty hard for the past several weeks, and for good reason. A strong digital presence is no longer highly recommended or a really good idea....

Digital Marketing

Apple iOS Changes: How will your social ads be affected?

Back in April 2021, Apple flipped the marketing world on its head with their iOS 14.5 release.

Branding and Positioning

Building Brand Authenticity: Why You Need it in 2021

We’ve all had moments where reality didn’t come close to meeting our expectations. Whether it’s a Tinder swipe, a #pinterestfail, or a landscaping project, we’ve all felt the same kind of frustration...

Website Design

The Pros & Cons of Using a Website Builder

Building a professional website represents an exciting time of growth for your business. A functional, well-designed site can make a lasting impression on current and potential customers as they...

Product Development

What is Open Source Software, and How is it Used?

Navigating the waters of software development sometimes feels more daunting than swimming the English Channel. Everything about it feels complex and nuanced, because it actually can be complex....

Website Design

Building a Website: Traditional vs Growth-Driven Design

We all know websites are one of the very first impressions a visitor will have of your brand. So, even at the sacrifice of dating myself, imagine your website covered in the e-quivalent of dated...

Branding and Positioning

What is a Brand Identity?

The number of businesses competing for your audience’s attention continues to grow. According to the SBA’s Office of Advocacy, the U.S. was home to more than 30 million small businesses in 2019....

Digital Marketing

How Much Should You Spend on Marketing?

When embarking on the journey of starting a business, there are more than enough questions floating around just ripe for answers. Many of them involve business essentials and sound a little like this:

Website Design

Strategy: The Most Important Aspect of Web Design

It’s becoming increasingly rare to find a business that doesn’t have a website. Looking up information about a business online is simple and efficient, and customers are more likely to try and find...

Culture

Creating a Strong Company Culture - the 4 D’s

When most business owners create their initial business plan, they give a lot of thought to certain things, such as product development, organization, growth, etc. But one of the most critical...

Branding and Positioning

Reality vs Perception of Digital Branding

There’s a saying that, regardless of the industry you’re in, you’ve probably heard time and time again.

Product Development

The Full Value of Mobile Applications for Financial Services

It is becoming increasingly difficult to find an area of our lives that isn’t impacted by technology. Everything from the temperature of our homes to data from a weekend hike to our lunch order at...

Digital Marketing

7 Proven Ways to Increase Website Traffic

A picture-perfect website is great, but what’s the point if no one sees it?

Website Design

3 Basic Elements In Every Great Web Design Layout

A great web design is both user-friendly and flexible, even when face-to-face with changing trends and technologies.

Branding and Positioning

How to Create a Strong Brand Positioning in Your Market

One of the things we talk about regularly on this blog is digital marketing. We love working with clients to identify their goals and objectives, creating a digital strategy to help them reach those...

Digital Marketing

How to Create a Fail-Proof Digital Marketing Plan

I’ve never been an artist, but I appreciate artists of all forms: chefs, painters, sculptors, novelists, athletes, poets. I believe there is much that can be learned from someone so dedicated to...

Digital Marketing

Four Marketing Concepts Every Financial Firm Should Know

“The number one bank in the world will be a technology company,” states futurist and fintech influencer, Brett King.

Branding and Positioning

Carving Out Your Business Niche

This probably comes as a huge surprise, but my baseball career was very short lived. In fact, I remember very little about it, short of my coach getting on to me for picking dandelion flowers for my...

Website Design

How to Stay Ahead of Cyber Attacks

In today’s business world, almost everything we do is online. We interact with clients and potential customers, we make payment transactions, and we store data – lots and lots and lots of data.

Digital Marketing

10 Digital Marketing Trends for 2021

It’s no secret that digital marketing has seen quite the few ebbs and flows throughout the beginnings of the internet. Trends come and go, and they can present a mixed bag for marketers. If you focus...

Product Development

5 Essential Skills to Look for In a Software Developer

When looking for a developer, the initial list of questions can be fairly short. Especially if this is your first go at a new project. However, like many things, a shortlist is rarely a thorough...

Branding and Positioning

Brand Voice: What Is It, and Why Does It Matter?

When you’re building out a digital strategy for your brand, there are a lot of things to consider. And while they are all incredibly important, some of them can feel bigger and weightier than others....

Website Design

The Importance of Color Theory in Web Design

Color is arguably one of the most important aspects of any website.

Financial Firm Services

How Financial Advisors Can Build Trust With Their Customers

It’s safe to say that Covid-19 brought about just a few changes to our world. Some of these were expected, like an increase in your use of hand soap or sanitizer. But others might have surprised you....

Culture

Primitive Employee Spotlight: Elie Andraos

Name: Elie Andraos Position: Product Architect

Business Growth and Sales

An Introduction To RevOps

Any business with an intentional focus on revenue has given a lot of thought to how they structure their business. This is really smart, because the opportunities to increase income don’t just exist...

Product Development

SaaS vs. Custom Software: Which is Best for Your Business?

Businesses of every size and industry share many commonalities, and one of those is that almost every single business can benefit from software of some kind. Regardless of what you do, software can...

Full Rebrand vs. Logo Redesign

At some point in our lives, we’ve all decided to change our look. Whether it’s choosing to finally upgrade from your dad’s sports coat, shaving facial hair, or finally deciding to move on from the...

Website Design

Is Your Business Ready For Google’s New Core Web Vitals?

Culture

Primitive Employee Spotlight: Lacey Wilcox

Name: Lacey Wilcox Position: Copy ArchitectLocation: Lubbock, Texas Job Description:

Website Design

2 Effective Marketing Strategies Every Financial Service Needs

Helping families navigate the unique open waters often coupled with finances is probably a big reason as to why you found yourself where you are today.

Culture

Primitive Employee Spotlight: Morgan Mann

Name: Morgan Mann

Digital Marketing

What is Local SEO, and How Do You Get Started?

Much of what is shared in regards to digital strategy and content marketing – especially SEO – is meant to have a global impact. This is both intentional and smart: one of the advantages of operating...

Product Development

What Does a Software Development Company Really Do?

Software exists in every aspect of our lives. Whether you are finding new music, ordering groceries, creating an email campaign for your business, or setting your home alarm system from your phone,...

Digital Marketing

The Differences Between Branding and Marketing?

When you commit to growing your business with a strong digital presence, you have to be relentless about marketing your brand.

Business Growth and Sales

Revenue Generation Ideas for Your Home Service Business

Is your phone ringing off the hook?

Culture

Primitive Employee Spotlight: Morgan Reneau

Name: Morgan Reneau Position: Marketing Manager Location: Lubbock, Texas Job Description: My position is focused on managing all aspects of the Primitive brand. This includes developing the strategy...

Digital Marketing

Q&A With a Digital Strategist

Digital marketing is a huge aspect of what we do at Primitive. We’ve had the opportunity to work with dozens of businesses and companies, and we’ve had the pleasure of helping them generate leads...

Culture

Primitive Employee Spotlight: Jeremy Giovannetti

Name: Jeremy Giovannetti

Product Development

5 Things to Consider When Choosing an Intranet Software Solution

Few things have the ability to make or break a business like communication. It’s one of those unspoken essentials that never gets mentioned enough, and is something that can make or break your...

Culture

Primitive Employee Spotlight: Matthew James

Name: Matthew James

Digital Marketing

Social Media Essentials for Financial Services

In many financial firm industries, the stakes are high, trust is imperative, and the balance between the two is delicate.

Branding and Positioning

How to Create a Visual Identity for Your Brand

If you were to keep track of all the things someone says that a business “needs” in order to grow, it might feel like the list was endless. And to some degree, every marketer ends the day feeling...

Product Development

Application Software Deep Dive

It’s pretty amazing to think about how much software impacts our daily lives. It’s almost impossible to drive a car, check email, or listen to music without using software in some form. In the same...

Culture

Primitive Employee Spotlight: Danielle Holmes

Name: Danielle Holmes

Website Design

Developing a Website Design Strategy for 2022

This past year has only reinforced the importance of having a strong digital presence for any business. This doesn’t mean your local mom and pop hiking store needs to move solely online and shut its...

Culture

Primitive Employee Spotlight: Lauren Pugh

Name: Lauren Pugh

Digital Marketing

The Benefits of Pillar Pages

Pillar pages are something that have fluctuated in and out of marketing news this past year. While digital marketing is always evolving and changing, if something makes a consistent appearance like...

Digital Marketing

How Home Service Businesses Can Generate Leads

All businesses need to grow, but even with online tools like Yelp, Angie’s List, and Thumbtack at your fingertips, the competition for quality sales can be fierce.

Product Development

What Is a Tech Stack and Why Does Your Business Need One?

A tech (technology) stack, sometimes called a solutions stack, is a combination of technologies a company will use to build and run an application or project.

Business Growth and Sales

Books Every Business Owner Should Read

The end of the year is a great time for both reflection and purpose. It’s good to look forward to the year ahead, to establish clear and intentional goals for your business, and to create a plan for...

Culture

Primitive Employee Spotlight: Michael Goldberg

Name: Michael Goldberg

Culture

Primitive Employee Spotlight: Caroline Langdon

Name: Caroline Langdon Position: Digital Marketing Strategist Location: Lubbock, Texas Job Description: I execute client projects through the development of quarterly strategies, lead generation,...

Digital Marketing

Best Marketing Automation Platforms

Have you ever watched an athlete competing on TV and thought, “Everything they do looks effortless”? They can be so in sync and smooth it’s like they’re not even trying. In reality, however, it’s...

Website Design

The Importance of User Experience (UX) for Your Website

Because Nobody Likes a Website That Plays Hard to Get Your website isn’t just a digital storefront but a hub of activity, drawing in curious visitors who are eager to learn more about what you offer....

Culture

Primitive Employee Spotlight: Jeter Cotton

Name: Jeter Cotton

Business Growth and Sales

Digital Alternatives to Cold Calling

It wasn’t that long ago that cold calls were a completely acceptable form of selling. Prospects weren’t that surprised or even put out to pick up their telephones and hear from someone they didn’t...

Culture

Primitive Employee Spotlight: Zane Ennis

Name: Zane Ennis