Branding and Positioning

Laying the Foundation for Effective Brand Strategy

Crafting a killer brand strategy is more intricate than whipping up a snazzy logo or posting catchy slogans. It flavors your brand with purpose, values, and a unique charm so that it stands out in...

Branding and Positioning

Brand Management 101

What are the elements of successful brand management?

Branding and Positioning

A Behind-the-Scenes Look at a Branding Workshop

What to Expect from a Branding Workshop Because so many of you have asked, we knew we had to deliver. That’s right, we are about to give you a peek into one of our favorite branding services—our...

Digital Marketing

Primitive’s 2024 Digital Marketing Predictions

At Primitive, closely monitoring shifts and changes in the digital tide is just one of the many things we take pride in doing for our partner clients. From the explosive growth of short-form video...



Behind the Acronyms: SEO vs. SEM A few buzzwords, or shall we say acronyms in marketing, are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While those terms may seem somewhat...

Business Growth and Sales

The Ultimate Starter Guide to Building Your Marketing Budget for 2024

It’s (been) official. 2024 is here, and so is your opportunity to seize this year and capitalize on digital marketing for your business. However, it's no secret that this landscape is ever-evolving,...

Branding and Positioning, Social Media Marketing

Building a Sizzling Brand Through Social Media

Click. Swipe. Scroll.

Decoding Website Builders: Is it the Right Move for You?

Your business is only as healthy as your brand—especially your online presence through your website. It’s the digital address, the face of your company, and the most easily accessible place to learn...

Website Design, Branding and Positioning

Distinctive Design, Crafting Your Brand's Aesthetic to Convert

In an increasingly visual world, graphic design, logos, and web design matter more than ever. If your brand's marketing aesthetics are missing the mark, you may get lost in a swarm of competitors....