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Digital Marketing

Inbound vs. Outbound Marketing: Do You Know the Difference

Owning and operating a business means you regularly have to think about income and expenses. Business owners are constantly evaluating the different aspects of their budgets and trying to decide what ...

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Digital Marketing

Marketing Myth: You Can’t Track ROI in Marketing

We all know that in order to really make an impact on your business, you have to be able to maximize effectiveness and minimize costs.

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Culture

Primitive Employee Spotlight: Brooke Barnes

Name: Brooke Barnes Position: Digital Marketing Strategist Job Description: As the Digital Marketing Strategist, I work with our teams of copywriters and graphic designers to execute and measure our ...

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Branding and Positioning

Everything You Need to Know About Rebranding

Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward.  Essentially, the identity of your brand ...

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Buyer Persona Examples: Defining Your Target Audience
Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

A buyer persona is an essential component of your digital and inbound marketing efforts.  Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...

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Website Design

Top 10 Must Haves for Creating an eCommerce Website

Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.

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create-a-social-media-style-guide
Digital Marketing

How to Create a Social Media Style Guide

While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with ...

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importance-of-design
Branding and Positioning

It's Pretty, But Does it Work?

  I'm writing on a subject that we take very seriously at Primitive Social. That subject is Design, and the importance of being both aesthetically beautiful and functionally awesome. And this ...

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Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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