BLOG Everything is Better in Texas: Wines & Websites

Everything is Better in Texas: Wines & Websites

POSTED BY Danielle Holmes | Jul 8, 2022

About Llano Estacado Winery

Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the country. Their market sales have grown to over 160,000 cases annually, with anticipated expansion. They run a tasting room on-site, use the winery as an event venue, have a cult-favorite wine club, and a new line of fruit wines.

The Vision

A UX friendly website that shows Llano wines for what they are—sophisticated, world-class, and a taste of Texas. 

The new website tells the story of Llano. Not just their on-paper, recorded story, but the story of who they actually are. They are a winery that flipped the narrative of West Texas. West Texas is known for oil, cattle, and Texas Tech football. Their vision and persistence gave a new note to West Texas—award winning wines that you can savor with a bowl of chili or tacos.

The website reflects the beauty of persistence, vision, talent, and spirit that creates a new piece of cultural identity.

The Brief

  • UX focus

  • Mobile-first design

  • Highlight new and classic wines

  • Work with existing e-commerce partner

  • Showcase winery as venue and tasting room

  • Elevate the brand

  • Keep their Texas roots

The Team

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Our Approach

We're a team-led agency. And what that means is our creatives—copywriters, designers, and developers—have equal say in how a project comes together. And our account managers make sure we meet deadlines, have the experience to speak into strategy, and have relationships with our clients.

For website design and development, Primitive uses an agile process and a GDD approach. GDD stands for Growth-Driven Design. And basically, it means we build one page a time, with a launchpad that can stand on its own and quick-launch. You don’t have to wait six months or a year to launch your site. If you’re curious about our step-by-step process, read here. And if you’re wondering why GDD, this and this should answer your questions.

The Pages

  • Home

  • Who We Are

  • Tasting Room

  • Find Our Wines

  • Our Wines

  • Llano Wine Club

  • Recipes + Resources

  • Accolades


Interactive Wine Carousels For Featured Wines

These are geared for engagement and increasing time on-page. Plus, they are equal parts fun and classy.

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Client Reviews

You can’t make these up. People love Llano Estacado Wine. And we love them! Greg S., bring your lovely lady friend in for a tasting and tag us in a picture on social media!

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Who We Are

Great wine has history and character. And so does an award-winning winery. We brought this to life with a timeline and vintage photos. Nothing says West Texas wine pioneers like these photos.

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Embedded Video

Sometimes you need to HEAR a brand. And we think this video captures the spirit of Llano Estacado Winery in a way that only narrated video does.


More Than a Glass of Wine

We wanted to showcase all the ways to use Llano wine. This is especially important for consumers who order online or buy in grocery stores outside of Lubbock. These recipes and pairings are fit for a foodie. We also love the UX feature of being able to sort by wine, course, and dietary type.

Raise a glass with us!

Cheers to a new Llano Estacado Winery website!


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About the writer, Danielle Holmes

Danielle has been telling stories her whole life. And for the last five years she’s been telling the stories of entrepreneurs, small businesses, and companies bringing quality products and services to customers. Danielle got her start in academia. With degrees in English and anthropology, she spent more than half a decade learning how to ask questions, tell stories, and do thorough research. Her approach uses ethnographic interview and coding techniques to better understand brands and clients. She listens for key words, recurring topics, and core ideas to know the client and their ideal audience. She uses that data and understanding to tell stories—true to brands—that create loyal customers.