POSTED BY Brittany Lewis | May 31, 2024
As the digital landscape continues to evolve at breakneck speed, web design trends have become the bellwether for businesses looking to captivate their audiences. And let's be real, who doesn't love a good design trend? Loud, lovely, and loaded with personality, our new website launched in 2023, capturing the essence of our brand (including surfing waves of design trends).
But we are always moving forward, and so should you. As design trends change, we incorporate elements that will pique curiosity and stay sticky for the future.
Trending in 2024 Web Design
In 2024, the web design world has proven to be a feast for the senses, with a mix of retro-futuristic aesthetics, immersive user experiences, and a healthy dose of nostalgia. So, buckle up because we're about to take you on a wild ride through the top trends shaping the future of web design.
Immersive User Experiences
Web design is all about creating experiences that truly intrigue and grip users. Think dense, richly textured graphics, playful animations, and seamless navigation that anticipates your every need. By leveraging these design trends, businesses can craft digital spaces that feel more like interacting with a person rather than a block of images and text.
One of the best examples of this immersive experience is Low Carbon Park created by EDF, an energy company. Step into their showroom and be captivated. Expect an ambiance of music, interactive sound effects, polished 3D visuals, big, bold graphic text, and micro-interactions. It’s a mind-blowing user experience.
Retro Resurgence
Remember the good old days when brands loved a riot of color, oversized text, and Y2K-inspired effects? Well, get ready for a serious dose of nostalgia because retro aesthetics are making a major comeback in 2024. From bold, retro-inspired illustrations to 90s aesthetics blending neon colors and clashing tones, these design elements are not only visually striking but also create a connection with users.
One of the specific trends inspiring that sense of nostalgia is skeuomorphism. This type of design mimics real-world elements to make interactions more user-friendly and familiar. It utilizes a user’s connection with the physical world around them in a digital way. So, they might flip a switch or drag their mouse to move a virtual page. Bagigia, a designer bag brand, incorporates this design element in their navigation “seamlessly” so that you can almost smell the scent of fresh leather.
Glassmorphism—Transparency & Depth
Prepare to be dazzled by the rise of Glassmorphism in web design. This trend, which features translucent, glass-like elements, adds a touch of visual interest and depth to otherwise minimalist designs. Not only does it look stunning, but it also helps to create a sense of openness and accessibility, making it easier for users to navigate and interact with your digital presence. T.RICKS’ site offers a beautiful example and also shows you how to incorporate this style into your web design.
Personalization and Customization
Trends like AI-powered personalization and gamified design allow brands to create tailored experiences that feel more personal and relevant to each user. This heightens the sense of connection as users experience how the brand understands and caters to their individual preferences. If you’re looking for an example of gamified design, Habitica’s site displays just that.
Before you start trying to incorporate all the trends in your web design, ask yourself a few questions first:
- What is your brand’s goal or mission?
- Do the trends support your brand story?
- Which trends blend well with your brand?
In the fast-paced world of marketing web design, the only constant is change—and we're here to help you ride every wave.
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About the writer, Brittany Lewis
Brittany is a copywriter at Primitive and enjoys connecting with people, exploring new ideas, and expressing thoughts through written language almost as much as she loves a latte. As a Texas Tech University graduate, she is a Red Raider through and through. She graduated with honors in 2009 with a Bachelor of Arts in English. Since then, she has spent a large part of her career in the field of education, teaching English to secondary students and working in early childhood programs.