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A Behind-the-Scenes Look at a Branding Workshop

POSTED BY Brittany Lewis | Jan 10, 2024

What to Expect from a Branding Workshop 

Because so many of you have asked, we knew we had to deliver. That’s right, we are about to give you a peek into one of our favorite branding services—our Branding Workshops. 


So many components weave into building an effective brand that connects with your audiences and delivers results. From SEO vs. SEM to your Branding Aesthetics, it all matters. But, for some of our clients, we get the privilege of starting from the ground up in an interactive sit-down. This is where ideas collide, creativity sparks, and a brand identifies its unique voice. 


Hands down, it’s one of our Client Strategists' favorite branding offerings, but it’s not something we recommend for every single client. So before we jump in and go behind the scenes of a Branding Workshop, let’s identify who benefits the most:


  • New Brands - “Brand” new? 😉 Before your brand makes its big debut, this space allows you to document your big ideas, values, and goals for your business or organization. 
  • Established Brands - Has it been a while since your core values and goals have been revisited? This is the place for you and your team’s decision-makers to stop the “copy & paste” strategy and get on the same page. 
  • Unclear Brands - Sometimes branding takes a backseat when you're running a business. If your brand has yet to clearly establish its messaging style and goals, a branding workshop is just for you.

What’s all the Hype?

When our clients recognize the need for a branding workshop, that’s when we really get excited! 


For us, it’s not just another meeting; it’s an invitation to reinforce our partnership, to work with you. Simultaneously, we ensure that our strategy and creative teams are in sync with your team’s expectations. This alignment allows us to understand how you communicate and what your values really are. It enables us to read between the lines and overdeliver. 

What to Expect for Your Branding Workshop 

Before your Branding Workshop, our Pack has been working behind the scenes. We will collect and prepare discovery forms and send them to you beforehand. We will collaborate with you to narrow down what you want to focus on. Then, we get it scheduled, blocking out 4-8 hours of uninterrupted time. Depending on your location, we’ll either meet face to face at our office or in a virtual meeting.


On the day of, you can count on us to bring the energy! (We just hope you’re as excited as we are.) We start by laying the foundation for your success. This means you get to discover, explore, and dream about your business. As you engage in enlightening exercises, we will be your guide to help you truly discover your brand. 


These exercises are designed to allow everyone to be heard. We’ve found that’s when the real magic happens. 


By the end of the day, our goal is to identify your brand’s: 

  • Values and goals
  • Target audiences
  • Unique brand story
  • Edge over competitors


And because we all need a refresher after a hard day’s work, we will provide you with a branding recap and marketing deliverables that will guide our marketing efforts. 

Helping You Discover the ‘Why’ 

Operating a successful business or organization is no easy task, but when you decide to invest time in a Branding Workshop, there’s sure to be a return. Your time spent speaks volumes about your dedication. It shows how you care to take the time to do something challenging, to reflect, listen, and thoughtfully consider the why behind everything you do. Want to know the real secret? This goes deeper than branding. It’s about the why behind your business and who it exists for.


As our Creative Director, Jeremy, (aka, the mastermind behind our Branding Workshop) says, “We want our partners to know their market, audience, and ultimately themselves more intimately. And Primitive needs to know these items explicitly to hit their goals and move the needle.”

Does Your Brand Tell a Story?

If you have read this far, then we already know you care about your business. And we care, too. We’re ready to chat about what your brand needs and channel your passion to build your brand story. The first step is to reach out. Count on us to ask the right questions and be ready to listen. 


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About the writer, Brittany Lewis

Brittany is a copywriter at Primitive and enjoys connecting with people, exploring new ideas, and expressing thoughts through written language almost as much as she loves a latte. As a Texas Tech University graduate, she is a Red Raider through and through. She graduated with honors in 2009 with a Bachelor of Arts in English. Since then, she has spent a large part of her career in the field of education, teaching English to secondary students and working in early childhood programs.