Buyer Persona Examples: Defining Your Target Audience
A buyer persona is an essential component of your digital and inbound marketing efforts. Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...
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Top 10 Must Haves for Creating an eCommerce Website
Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.
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How to Create a Social Media Style Guide
While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with ...
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Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)
As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...
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Digital Solutions for a Low-Touch World
We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as ...
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Social Media Marketing vs. Social Media Management
For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,” ...
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The Do's and Don'ts of a Zoom Call
In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and seeing someone on the ...
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6 Steps to Conducting a Sales Audit
When you evaluate your business, you probably think long and hard about things like your marketing strategy, your overall budget and ways to trim, or your company culture and whether or not it is ...
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The Power of a CTA
Your website is a powerful marketing tool, one that is increasing in its importance and necessity. (Thank you, quarantine.) Unlike any other asset you have, it’s always open and available to greet ...
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6 Steps to Conducting a Sales Audit
Read More →The Do's and Don'ts of a Zoom Call
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