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Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

A buyer persona is an essential component of your digital and inbound marketing efforts.  Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...

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Website Design

Top 10 Must Haves for Creating an eCommerce Website

Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.

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Digital Marketing

How to Create a Social Media Style Guide

While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with ...

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Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...

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Digital Marketing

Digital Solutions for a Low-Touch World

We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as ...

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Digital Marketing

Social Media Marketing vs. Social Media Management

For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,” ...

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Culture

The Do's and Don'ts of a Zoom Call

In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and seeing someone on the ...

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Business Growth and Sales

6 Steps to Conducting a Sales Audit

When you evaluate your business, you probably think long and hard about things like your marketing strategy, your overall budget and ways to trim, or your company culture and whether or not it is ...

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Digital Marketing

The Power of a CTA

Your website is a powerful marketing tool, one that is increasing in its importance and necessity. (Thank you, quarantine.) Unlike any other asset you have, it’s always open and available to greet ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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