blog.

Public Relations

Why PR Belongs in Your Digital Marketing Toolkit

Digital marketers love data–it's kind of our thing. We get excited about showing clients exactly how their campaigns are performing. And now we're anticipating something potentially game-changing:...

Website Design

Curiosity to Conversion—What’s A Lead?

In modern marketing, one challenge towers above the rest: lead generation. 61% of marketers report that generating traffic and leads is their top challenge. If you are feeling the pain of this...

Website Design

The Dos and Don’ts of Writing Web Copy

Your website is a representation of your business and is your greatest marketing tool to convert web traffic into leads. Writing copy for the web is a whole new ballgame, and learning to optimize...

Website Design

5 Lead Gen Essentials For Web Design

A website that looks great but doesn't convert is like a sports car without an engine – impressive but ineffective. Flashy design may wow your clients, but when it comes down to business growth, it’s...

Social Media Marketing

Meet Your Audience—Platform Demographics

Ever wonder how much time people spend scrolling through social media each day? We did. And the answer was shocking… 143 minutes per day. That’s equivalent to the time it takes to go to a...

Website Design

How to Review a Wireframe

Wireframes: the unsung heroes of web design.

Branding and Positioning, Digital Marketing

Review Management: What it is and How it Benefits Brands

When you’re deciding which restaurant you want to try or where to stay for your next weekend getaway, what’s one of the first things you look at? Reviews, right? No? Well, you definitely should. How...

Digital Marketing, Social Media Marketing

Are Static Posts Dead?

In today's fast-paced social media landscape, dynamic content like Reels and TikToks have significantly shifted how content is created, shared, and consumed. Remember that these videos are very...