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reviewing a wireframe
Website Design

How to Review a Wireframe

We 💝 wireframes. Just ask our GDD team. Ask Jeter Cotton, GDD Account Manager how many problems and miscommunications are avoided with wireframing and wireframe feedback. (Hint: the number is big.) ...

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branding your business
Branding and Positioning

Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake. 

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can't fudge copy
Culture

You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)

One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects make a decision ...

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great copy doesn't start with SEO
Website Design

Great Copy Doesn’t Start with SEO

One of the things that can make digital marketing such a challenge is that things are constantly changing and evolving. Just when you think you’ve mastered a component of your digital strategy, you ...

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website elements you're not using
Website Design

The 5 Website Elements You're Not Using

In today’s world of technology, it’s extremely common for your first point-of-contact with a potential client to be your website. They Googled a broad search question and your product or service ...

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life as a military spouse
Culture

Behind the Scenes: Life as a Military Spouse

April, it seems, brings about far more than just May flowers. The month of May has a surprising number of holidays and observances. The list of everything we get to celebrate and appreciate this ...

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What is typography
Branding and Positioning

What is Typography?

Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful images. Today, print is ...

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benefits-of-digital-marketing
Digital Marketing

Tangible Benefits of a Successful Digital Marketing Strategy

As marketers working in 2022, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling ...

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power of strong partnerships
Branding and Positioning

The Power of Strong Partnerships

It doesn’t matter how good you and your team are. In order for your business to grow and thrive, you’re going to have to build partnerships. These partnerships will increase what you can offer your ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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