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Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...

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Digital Marketing

Digital Solutions for a Low-Touch World

We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as ...

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Digital Marketing

Social Media Marketing vs. Social Media Management

For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,” ...

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Digital Marketing

The Power of a CTA

Your website is a powerful marketing tool, one that is increasing in its importance and necessity. (Thank you, quarantine.) Unlike any other asset you have, it’s always open and available to greet ...

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Digital Marketing

The Impact Digital Ads Have on Your Brick and Mortar

Part of being a business owner means constantly evaluating your income and expenses, and that has never been more true than it is now. Many businesses find themselves in a position where they need to ...

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Digital Marketing

What Your Business Needs to Handle a Pandemic

To say that it’s been an eventful few weeks for our city and our nation would be an understatement. We’ve learned the meaning of social distancing, experienced quarantine firsthand, and learned to ...

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SEO

3 Basic On-Page SEO Factors to Pay Attention To

There are over 200 factors that Google uses to rank a page in a search result. Google doesn’t exactly let everyone know which are most critical; however, there are some key factors that are seen by ...

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Digital Marketing

Measuring and Evaluating Your S.M.A.R.T Goals

We recently established why the acronym S.M.A.R.T is so important when creating realistic goals for your business, but today, we want to focus on how you can guarantee your inbound marketing efforts ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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