Who You Are
Great branding ensures your company’s identity and personality is aligned with your audience’s hopes and aspirations. It’s who you are. A representation of your values, communication style, and overall promise to customers. No pressure, right?
Your branding is a big deal. It gives your business an identity that sets you apart, supports marketing efforts and builds customer loyalty. When executed well, it's what makes you memorable. If you're here because your branding could use some TLC, you're in the right place. We follow an intentional approach that leverages research, visual identity, positioning, and messaging strategy.
There's a lot that goes into creating excellent branding. But don't worry, we try to keep this process as simple as possible. From conducting research, designing the perfect logo, and everything in between, we do it all.
Goals Discovery & Planning
Research & Analysis
Drafts, Mockups, Outlines & Discussions
Creation of Key Elements
Research is an essential part of the branding process. Before building a well-informed strategy, we first need to gather supporting data and insights surrounding your brand. We’ll take a deep dive into your industry, target audience, and competition in this phase. Available research deliverables include:
Struggling to find the right look? A professional logo and style guide can greatly impact your branding and ensure consistency across all media channels. We can also create straightforward designs for printed assets. Available visual identity deliverables include:
What you say matters. But how you say it is just as important. That’s why we develop custom solutions to help you identify your positioning strategy and messaging style to achieve your branding goals. Available positioning and messaging deliverables include:
We 💝 wireframes. Just ask our GDD team. Ask Jeter Cotton, GDD Account Manager how many problems and miscommunications are avoided with wireframing and wireframe feedback. (Hint: the number is big.) ...