Software Development at Primitive

Who You Are

Branding

Make an Impression

Build Your Brand Identity

Great branding ensures your company’s identity and personality is aligned with your audience’s hopes and aspirations. It’s who you are. A representation of your values, communication style, and overall promise to customers. No pressure, right?

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Software Developer at Primitive
BENEFITS & CAPABILITIES

What is Branding?

Your branding is a big deal. It gives your business an identity that sets you apart, supports marketing efforts and builds customer loyalty. When executed well, it's what makes you memorable. If you're here because your branding could use some TLC, you're in the right place. We follow an intentional approach that leverages research, visual identity, positioning, and messaging strategy.

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What to Expect

Our Branding Approach

There's a lot that goes into creating excellent branding. But don't worry, we try to keep this process as simple as possible. From conducting research, designing the perfect logo, and everything in between, we do it all.

Goals Discovery & Planning

Research & Analysis

Drafts, Mockups, Outlines & Discussions

Creation of Key Elements

Revisions

Packaged Delivery

Does Your Site Generate Leads?

Bring your ideal audience to you.

Strategize with an expert
  • Data & Insights

    Research

    Research is an essential part of the branding process. Before building a well-informed strategy, we first need to gather supporting data and insights surrounding your brand. We’ll take a deep dive into your industry, target audience, and competition in this phase. Available research deliverables include:

    • → Competitive Analysis
    • → Customer Research & Analysis
    • → Stakeholder Interviews
      & Discovery
    • → Market Research & Analysis
    Learn More
  • Design & Aesthetic

    Visual Identity

    Struggling to find the right look? A professional logo and style guide can greatly impact your branding and ensure consistency across all media channels. We can also create straightforward designs for printed assets. Available visual identity deliverables include:

    • → Logo Design & Guide
    • → Visual Style Guide
    • → Design Systems
    • → Campaign Assets
    Learn More
  • Language & Communication

    Position & Messaging

    What you say matters. But how you say it is just as important. That’s why we develop custom solutions to help you identify your positioning strategy and messaging style to achieve your branding goals. Available positioning and messaging deliverables include:

    • → Messaging Style
      Guide
    • → Messaging Pillars, Hierarchy
      & Talking Points
    • → Positioning Strategy
    Learn More

Branding Services

Who We Work With
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Branding Resources

Browse Learning Library

Website Scalability: the Factor You Didn’t Realize You Needed

My husband and I recently changed out our bathroom shower head, and while that might not sound like an exciting purchase to most people, if you know, you know. The very best part was that I got to ...

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Building a Brand on LinkedIn

For many people, building a personal brand can be daunting. 

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Web App vs Mobile App

More and more frequently, I feel like I am living in one of those Progressive commercials where an instructor is trying to prevent people from turning into their parents. I love my parents and I’m ...

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Do You Know How to Get There?

Strategize effective steps to achieve your business objectives.

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