Software Development at Primitive

Who You Are


Make an Impression

Build Your Brand Identity

Great branding ensures your company’s identity and personality is aligned with your audience’s hopes and aspirations. It’s who you are. A representation of your values, communication style, and overall promise to customers. No pressure, right?

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Software Developer at Primitive

What is Branding?

Your branding is a big deal. It gives your business an identity that sets you apart, supports marketing efforts and builds customer loyalty. When executed well, it's what makes you memorable. If you're here because your branding could use some TLC, you're in the right place. We follow an intentional approach that leverages research, visual identity, positioning, and messaging strategy.







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What to Expect

Our Branding Approach

There's a lot that goes into creating excellent branding. But don't worry, we try to keep this process as simple as possible. From conducting research, designing the perfect logo, and everything in between, we do it all.

Goals Discovery & Planning

Research & Analysis

Drafts, Mockups, Outlines & Discussions

Creation of Key Elements


Packaged Delivery

Does Your Site Generate Leads?

Bring your ideal audience to you.

Strategize with an expert
  • Data & Insights


    Research is an essential part of the branding process. Before building a well-informed strategy, we first need to gather supporting data and insights surrounding your brand. We’ll take a deep dive into your industry, target audience, and competition in this phase. Available research deliverables include:

    • Competitive Analysis
    • Customer Research & Analysis
    • Stakeholder Interviews
      & Discovery
    • Market Research & Analysis
    Learn More
  • Design & Aesthetic

    Visual Identity

    Struggling to find the right look? A professional logo and style guide can greatly impact your branding and ensure consistency across all media channels. We can also create straightforward designs for printed assets. Available visual identity deliverables include:

    • Logo Design & Guide
    • Visual Style Guide
    • Design Systems
    • Campaign Assets
    Learn More
  • Language & Communication

    Position & Messaging

    What you say matters. But how you say it is just as important. That’s why we develop custom solutions to help you identify your positioning strategy and messaging style to achieve your branding goals. Available positioning and messaging deliverables include:

    • Messaging Style
    • Messaging Pillars, Hierarchy
      & Talking Points
    • Positioning Strategy
    Learn More

Branding Services

Who We Work With
Branding Resources

Browse Learning Library

5 Lead Gen Essentials For Web Design

What’s the difference between a flashy website and a compelling website? Leads. Flash may look great when you present it to a client, but it takes on-point banding, persuasive copy, stunning visuals, ...

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Examples of Brand Promises and How to Write One for Your Business

When you think of the massive companies dominating our world right now, which ones come to mind? 

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Do You Know How to Get There?

Strategize effective steps to achieve your business objectives.

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