Branding

Make an Impression

Build Your Brand Identity

Great branding ensures your company’s identity and personality is aligned with your audience’s hopes and aspirations. It’s who you are. A representation of your values, communication style, and overall promise to customers. No pressure, right?

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What is Branding?
Our Branding Approach
Research
Visual Identity
Position & Messaging
Who We Work With

BENEFITS & CAPABILITIES

What is Branding?

Your branding is a big deal. It gives your business an identity that sets you apart, supports marketing efforts and builds customer loyalty. When executed well, it's what makes you memorable. If you're here because your branding could use some TLC, you're in the right place. We follow an intentional approach that leverages research, visual identity, positioning, and messaging strategy.

What to Expect

Our Branding Approach

There's a lot that goes into creating excellent branding. But don't worry, we try to keep this process as simple as possible. From conducting research, designing the perfect logo, and everything in between, we do it all.

Goals Discovery & Planning

Research & Analysis

Drafts, Mockups, Outlines & Discussions

Creation of Key Elements

Revisions

Packaged Delivery

Data & Insights

Research

Research is an essential part of the branding process. Before building a well-informed strategy, we first need to gather supporting data and insights surrounding your brand. We’ll take a deep dive into your industry, target audience, and competition in this phase. Available research deliverables include:

→ Competitive Analysis

→ Customer Research & Analysis

→ Stakeholder Interviews
& Discovery

→ Market Research & Analysis

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Design & Aesthetic

Visual Identity

Struggling to find the right look? A professional logo and style guide can greatly impact your branding and ensure consistency across all media channels. We can also create straightforward designs for printed assets. Available visual identity deliverables include:

→ Logo Design & Guide

→ Visual Style Guide

→ Design Systems

→ Campaign Assets

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Language & Communication

Position & Messaging

What you say matters. But how you say it is just as important. That’s why we develop custom solutions to help you identify your positioning strategy and messaging style to achieve your branding goals. Available positioning and messaging deliverables include:

→ Messaging Style
Guide

→ Messaging Pillars, Hierarchy
& Talking Points

→ Positioning Strategy

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Branding Services

Who We Work With

Branding Resources

Browse Learning Library

How to Review a Wireframe

We 💝 wireframes. Just ask our GDD team. Ask Jeter Cotton, GDD Account Manager how many problems and miscommunications are avoided with wireframing and wireframe feedback. (Hint: the number is big.) ...

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Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.

You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)

One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects make a decision ...

Make an Impression

Build Your Brand Identity

BENEFITS & CAPABILITIES

What is Branding?

What to Expect

Our Branding Approach

Does Your Site Generate Leads?

Data & Insights

Research

Design & Aesthetic

Visual Identity

Language & Communication

Position & Messaging