Software Development at Primitive

Who You Are

Branding

Make an Impression

Build Your Brand Identity

Great branding ensures your company’s identity and personality is aligned with your audience’s hopes and aspirations. It’s who you are. A representation of your values, communication style, and overall promise to customers. No pressure, right?

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  • What is Branding?
  • Our Branding Approach
  • Research
  • Visual Identity
  • Position & Messaging
  • Who We Work With
    • Software Developer at Primitive
    BENEFITS & CAPABILITIES

    What is Branding?

    Your branding is a big deal. It gives your business an identity that sets you apart, supports marketing efforts and builds customer loyalty. When executed well, it's what makes you memorable. If you're here because your branding could use some TLC, you're in the right place. We follow an intentional approach that leverages research, visual identity, positioning, and messaging strategy.

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    What to Expect

    Our Branding Approach

    There's a lot that goes into creating excellent branding. But don't worry, we try to keep this process as simple as possible. From conducting research, designing the perfect logo, and everything in between, we do it all.

    Goals Discovery & Planning

    Research & Analysis

    Drafts, Mockups, Outlines & Discussions

    Creation of Key Elements

    Revisions

    Packaged Delivery

    Does Your Site Generate Leads?

    Bring your ideal audience to you.

    Strategize with an expert
    • Data & Insights

      Research

      Research is an essential part of the branding process. Before building a well-informed strategy, we first need to gather supporting data and insights surrounding your brand. We’ll take a deep dive into your industry, target audience, and competition in this phase. Available research deliverables include:

      • → Competitive Analysis
      • → Customer Research & Analysis
      • → Stakeholder Interviews
        & Discovery
      • → Market Research & Analysis
      Learn More
    • Design & Aesthetic

      Visual Identity

      Struggling to find the right look? A professional logo and style guide can greatly impact your branding and ensure consistency across all media channels. We can also create straightforward designs for printed assets. Available visual identity deliverables include:

      • → Logo Design & Guide
      • → Visual Style Guide
      • → Design Systems
      • → Campaign Assets
      Learn More
    • Language & Communication

      Position & Messaging

      What you say matters. But how you say it is just as important. That’s why we develop custom solutions to help you identify your positioning strategy and messaging style to achieve your branding goals. Available positioning and messaging deliverables include:

      • → Messaging Style
        Guide
      • → Messaging Pillars, Hierarchy
        & Talking Points
      • → Positioning Strategy
      Learn More

    Branding Services

    Who We Work With
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    Branding Resources

    Browse Learning Library

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    Do You Know How to Get There?

    Strategize effective steps to achieve your business objectives.

    Let's Chat