Email Marketing: How to Implement Personalization
Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the graduation gifts we ...
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When a Messaging Style Guide Isn’t Enough: Building a Brand Book
At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services. This description ...
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The Atomic Design Methodology
My sophomore year, I entered the classroom for my new science course, and was greeted by our head football coach wearing a huge grin and eager to offer us his best dad joke, “Ok guys. I want you to ...
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How to Use a Buyer Persona
You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve read about buyer ...
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What is a Community Manager?
Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content architect, who can ...
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Primitive Does a 4 Day Workweek
Creating a healthy, thriving business isn’t something that is accomplished overnight. It requires a ton of care, commitment, time, and effort. It also requires an intense focus on caring for both ...
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3 Reasons to Say Yes to Custom Software
The project management system crashes for the second time today—the 4th time this week. Suddenly your Slack blows up, the whole team is frustrated, and you can’t find that linked document you need. ...
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Top Branding Moments of 2021
It’s not an understatement to say that 2021 has left us with some memorable moments, some good, some bad, some we’d prefer to forget, and some that have left us with glimpses of beauty. But these ...
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The Buyer's Journey: 3 Stages From Visitor to Customer
Digital marketing is a proven, trusted method of attracting potential customers and generating leads. But at times, it can feel overwhelming. There are many different directions your efforts can ...
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