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Branding and Positioning

5 Financial Firms with Killer Branding

You can make a safe bet that a few eyes will roll when someone brags about their organization having “killer branding.”  Couple that claim with an industry such as financial and wealth management, ...

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Digital Marketing

Pillar Pages and Topic Clusters: What Every Marketer Needs to Know

Most people in the digital marketing realm have heard the phrases ‘pillar page’ and ‘topic cluster’ used a lot over the course of the past year. They’re hot topics.

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Culture

Primitive Employee Spotlight: Hunter Bullock

Name: Hunter Bullock Position: Videographer Location: Lubbock, Texas

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Business Growth and Sales

Business Gone Virtual: How to Have an Effective Sales Meeting via Zoom

One of the advantages of an increasingly digital world is that we’ve learned how to create virtual options for almost every aspect of our businesses. Things that once required a physical presence can ...

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Culture

Primitive Employee Spotlight: Parker Brown

Name: Parker Brown Position: Digital Ad Strategist Location: Lubbock, Texas

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Website Design

Q & A with a Website Designer: Morgan Mann

Your website is your personal piece of online real estate, and quite often the first impression many visitors will have to: What your company stands for What services and offerings you provide What ...

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Culture

Primitive Employee Spotlight: Jordan Lopez

Name: Jordan Lopez

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Digital Marketing

What to Consider When Hiring a Digital Marketing Agency

Deciding whether to conduct your marketing in-house vs. hiring a digital marketing agency can be a big decision. Small companies in particular will be accustomed to doing their own marketing, and it ...

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Tanner Dean - Product Owner
Culture

Primitive Employee Spotlight: Tanner Dean

Name: Tanner Dean Position: Product Owner Location: Lubbock, Texas Job Description: As a Product Owner, I solve problems and I communicate difficult (and sometimes puzzling) issues/concepts to ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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