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Digital Marketing

Tangible Benefits of a Successful Digital Marketing Strategy

As marketers working in 2020, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling ...

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Business Growth and Sales

Leveraging Technology for Business Growth

It’s of no surprise there’s an app or software for almost anything you can imagine. With so many options at our disposal, it can be easy to feel overwhelmed by the vast amount of technology available ...

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Website Design

HubSpot vs WordPress: Understanding the Differences

When it comes time for your organization to decide on a Content Management System (CMS), some individuals might choose the far less invasive route with an “eenie, meenie, miny, moe” approach. ...

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Effect_of_economic_change
Business Growth and Sales

What is the Effect of Economic Change on Business?

Sometimes it feels like the only guarantee about the economy is that it is going to change. While this is always true, we’ve witnessed it more clearly this year than we have for quite some time. ...

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Digital Marketing

Inbound vs. Outbound Marketing: Do You Know the Difference

Owning and operating a business means you regularly have to think about income and expenses. Business owners are constantly evaluating the different aspects of their budgets and trying to decide what ...

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Digital Marketing

Marketing Myth: You Can’t Track ROI in Marketing

We all know that in order to really make an impact on your business, you have to be able to maximize effectiveness and minimize costs.

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Culture

Primitive Employee Spotlight: Brooke Barnes

Name: Brooke Barnes Position: Digital Marketing Strategist Job Description: As the Digital Marketing Strategist, I work with our teams of copywriters and graphic designers to execute and measure our ...

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Branding and Positioning

Everything You Need to Know About Rebranding

Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward.  Essentially, the identity of your brand ...

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Buyer Persona Examples: Defining Your Target Audience
Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

A buyer persona is an essential component of your digital and inbound marketing efforts.  Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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