Product Development

Does Your Product Roadmap Include Client Communication?

The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The project manager and the...


Primitive’s Core Values

Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the documenting of our company...

Website Design

Getting Started - Building a Website

Investing in a high-quality website is one of the most valuable things you can do for your business.

Branding and Positioning

The 5 Types of Positioning Statements

Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will perform well when it...

Product Development

An Agile Process: A Software Development Lifecycle for Faster Results

As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.

Website Design

What We’re Seeing in Web Design Today

One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we swore we would never...

Branding and Positioning

Messaging Matrix: Know Who You Are

When you think of Apple or Amazon, what comes to mind? Or when you see McDonald’s golden arches, what is your first thought? Whether it’s good or bad, whether you’re a customer of these companies or...

Website Design

How to Review a Wireframe

We 💝 wireframes. Just ask our GDD team. Ask Jeter Cotton, GDD Account Manager how many problems and miscommunications are avoided with wireframing and wireframe feedback. (Hint: the number is big.)...

Branding and Positioning

Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.