Company Culture
Employee Spotlight: Bailey Alexander
Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!
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Website Design
Everything is Better in Texas: Wines & Websites
About Llano Estacado Winery Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the...
Branding and Positioning
Is Your Brand Messaging Working?
Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your...
Digital Marketing
Email Workflows Explained + Why You Need Them
Let’s be honest. Traditional marketing is out. But how are you expected to keep up? In the ever-evolving world of digital marketing, it’s a constant battle to stay relevant....
Digital Marketing
Search, Social, or Video: Which Digital Ad Channel is Right for You?
We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part...
Branding and Positioning
Building a Brand Messaging Strategy
We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers...
Business Growth and Sales
Preparing for the Second Half of 2022
“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child...
Digital Marketing
What are SMART Goals?
Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you...
Product Development
Does Your Product Roadmap Include Client Communication?
The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The...