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Digital Marketing

The Stages of Inbound Marketing and What to Focus On: Engage Stage

Sometimes we all need to return to the basics, and this is especially true for marketers.

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Culture

Primitive Employee Spotlight: Austin Scott-Looney

Name: Austin Scott-Looney Position: Copy Architect Location: Austin, Texas Job Description: I’m in charge of writing copy for several different digital, inbound, and hybrid clients. That includes ...

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Digital Marketing

How to Define Your Marketing Budget

We’ve all heard the saying, “You gotta spend money to make money.” And sure, it’s true, but it’s also misleading. Spending a huge amount of money doesn’t necessarily guarantee you’ll generate even ...

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Digital Marketing

The Stages of Inbound Marketing and What to Focus On: Attract

Whether it’s budgeting, wellness, or even marketing your business, sometimes the best option to work towards progress is...to get back to the basics.

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Jessica-Hicks-Employee-Spotlight
Culture

Employee Spotlight: Jessica Hicks

Name: Jessica Hicks Position: Chief Operating Officer Location: Orange County, California Job Description:  One of my main focuses is ensuring we have a healthy process for client communication ...

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Digital Marketing

Identifying Your Value Proposition

Living in a digital age comes with tremendous benefits. It’s easier than ever before to connect with your audience right where they are searching for a solution to their problems, and social networks ...

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Digital Marketing

Google Ads vs Social Ads: Which is right for your business?

Many new business owners and entrepreneurs view advertisements as a one-size-fits-all template that only pertains to social channels. And, as a former small business owner myself, I’d be lying if I ...

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Culture

6 Signs of a Healthy Company Culture

There’s been a long withstanding myth that in order to have a brag-worthy company culture, your business must come equipped with a multitude of perks and benefits galore. While there might have once ...

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Heather-Huegi-Director-of-Marketing
Culture

Primitive Employee Spotlight: Heather Huegi

Name: Heather Huegi   Location: Colorado Position: Director of Marketing Operations Job Description: As the Director of Marketing Operations for Primitive, I am responsible for leading, managing, and ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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