Digital Marketing, Social Media Marketing

Tools of the Trade—The Nuance of Digital vs. Social Media Marketing

Around our office, you will hear the terms ‘digital marketing’ and ‘social media marketing.’ Often, people outside of marketing use them interchangeably. But knowing the difference can make or break...

Digital Marketing

Flying into the Future: Google Analytics 4 (GA4)

Staying up-to-date on the latest tools and trends is essential for staying ahead of the marketing game. And that's what we're all about. It's time to get excited about Google Analytics 4 (GA4) and...

Digital Marketing

Moving From Google Discovery Ads to Google Ads Demand Gen Campaigns.

Have you heard that Google is making upcoming changes to Google Discovery Ads? Do you wonder what that means for you and your business? Don't worry; we'll cover everything you need to know here.

Digital Marketing

How to do Professional Headshots on a Budget

Lighting is the most important part of photography, in essence, capturing light is how you create a photo in the first place. But when attempting to do headshots for a client or yourself, there are...

Social Media Marketing

How to Approach Reels & TikTok for Brands & Business Accounts

“Video is King.” For those of us who create content for clients and businesses, we know all too well that photos don't carry the weight they used to in social media marketing. Photography is...

Website Design

Is Your Website Driving Customers Away?

Your website is a client's first impression of your company. So if your analytics show a dip in traffic, your website might need vital changes. Let’s take a look at what you can do to prevent that!

Website Design

5 Easy Ways to Update Your Website

Maybe your business budget doesn’t have the space for a new website? Or maybe your company added a product line or did a slight pivot and you need an update? If that’s what you’re looking for, we’ve...

Digital Marketing

How Digital Marketing Supports Success Across Industries

Many times, when an entrepreneur is giving advice on how to mimic their success, they say, “Find your niche.”

Website Design

Everyone Needs a Glow Up: A New Look for a Trusted Business

About Peoples Bank Peoples Bank is a community bank, with branches across Texas. They got their start in 1999, in Lorenzo, Texas. Since then, they’ve added eleven other locations across the state....