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Digital Marketing

Defining Your Digital Ad Audience

Lately, the He’s a 10, but… trend has been taking over my Tik Tok ForYouPage. Here’s how it works: you start by giving someone a rating between 1-10, and then you add a piece of information that will...

Culture

Employee Spotlight: Bailey Alexander

Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!

Website Design

Everything is Better in Texas: Wines & Websites

About Llano Estacado Winery Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the country. Their market...

Branding and Positioning

Is Your Brand Messaging Working?

Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your audience with...

Digital Marketing

Email Workflows Explained + Why You Need Them

Let’s be honest. Traditional marketing is out. But how are you expected to keep up? In the ever-evolving world of digital marketing, it’s a constant battle to stay relevant. Businesses are trying...

Digital Marketing

Search, Social, or Video: Which Digital Ad Channel is Right for You?

We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part of running any sort...

Branding and Positioning

Building a Brand Messaging Strategy

We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers made a lot of sense.

Business Growth and Sales

Preparing for the Second Half of 2022

“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child into their family...

Digital Marketing

What are SMART Goals?

Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you know exactly what you...