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marketing is an investment
Digital Marketing

Why Marketing is Worth the Investment

Most businesses have a line item in their budget devoted to marketing. But over time, you might have noticed the amount budgeted to marketing slowly increasing as you acquire different tools and ...

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positioning statement
Branding and Positioning

The Easiest Way to Write the Perfect Positioning Statement

Between the first automobile, antibiotics, and the Apple computer, there’s only a handful of truly new and innovative inventions that have shocked the world. 

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growth vs inbound marketing
Digital Marketing

Growth Marketing vs. Inbound Marketing

At times, trying to keep up with the most up to date, trustworthy marketing methods can feel a bit like trying to keep up with the newest diet plan. Whole30, keto, paleo, counting macros...it’s ...

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improving your page speed
Website Design

Ways to Improve Your Page Speed

This past April we released a blog to really start amping up the water cooler chatter surrounding  Google’s much anticipated update to their Core Web Vitals coming the following June – August.

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what is MVP
Software Development

What is an MVP Application?

I used to despise group projects in school. I’ve always been a chronic overachiever and have a definite “more is more” approach to anything that might be graded. This didn’t always work well with any ...

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customer service for your website
Website Design

Top Customer Service Features Your Website Can’t Do Without

One of the first stops on any new business journey is acquiring a welcoming and informative website. 

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optimize google my business
Digital Marketing

How to Optimize Your Google My Business Listing

Google My Business is one of those tools that is overwhelming in its simplicity and practicality. It's like a Facebook page, solely for businesses, but the beauty of this platform is that it shows up ...

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define STP
Digital Marketing

What is STP in Marketing?

The worlds of business and marketing come with a lot of words, acronyms, and abbreviations not commonly used in everyday speech.

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e-commerce best practices
Website Design

Ecommerce Website Best Practices

This past month, I accomplished a goal I’ve had for several years: I managed to purchase everything my kids need for school completely online. (Anyone who has scoured the crowded aisles of Walmart or ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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