blog.

Website Design

Understanding the QA and Testing Process

Before we talk about QA and testing, you need to be in the right headspace. So, take a minute. Breathe. Center yourself. And take another breath.

Culture

The Value of Weekly Check-ins

At the beginning of this year, we began implementing a four-day workweek for our team. We chose to ease into this schedule by having half of our team off each Friday. This would allow us to work out...

Website Design

The Dos and Don’ts of Writing Web Copy

Your website is a representation of your business and is your greatest marketing tool to convert web traffic into leads. Writing copy for the web is a whole new ballgame, and learning to optimize...

Culture

Primitive Employee Spotlight: Alison Quisenberry

Name: Alison Quisenberry Position: Copywriter Location: Lubbock, Texas Job Description: Whatever a client needs, I write it. I also take steps to ensure it is the best product possible. This includes...

Digital Marketing

2022 B2B Social Media Marketing Trends

Being the next brand on social media with the prettiest pictures, funniest memes, or most meaningful stories right now is a cut-throat competition. As soon as small and large businesses realized what...

Website Design

4 Surprising Website Elements that Might Be Hurting Your UX

Of all the marketing tools in your arsenal, your website is the most powerful. It’s one of the few marketing assets you own completely. If Facebook, Google, and Twitter all shut down tomorrow, your...

Branding and Positioning

How to Use Logo Usage and Messaging Guides

Like many things, when it comes to your company's branding, consistency is key. Think about a brand you could recognize anywhere. Chances are, it's easy to identify because of the repetitive use of...

Digital Marketing

Strategy First: Creating High-Quality Content

It’s no secret that we’re big believers in digital marketing around here. It’s one of the service lines we offer to serve our customers, and we’ve seen great success with it. But using the single...

Digital Marketing

How to Get the Best Results from Your Email Marketing Strategy

It’s estimated that the average person checks their email at least 15 times per day*. This means that email is a pretty integral part of our lives, and it’s a powerful tool for communicating with...