What Makes Content Marketing So Effective?
One of the best things about Disney+ has been the opportunity to share with my kids some of the shows I watched when I was their age. We laugh about how styles have changed, how ridiculous some ...
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How to Find Your Brand’s Voice
When you talk about marketing your brand online, one of the things that sometimes takes a backseat is your content. And I understand this, because written content isn’t as large or visual as things ...
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Lessons from Growing Too Fast
Few things require as much grit, endurance, passion, humility, and commitment as growing a successful business. It is not for the faint of heart. One of the things that makes it so challenging is ...
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The Value of User Research for Custom Software
There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service and care, it has some ...
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Hidden Money: Co-op and Marketing Development Funds
The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with its own problems, but ...
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Design System 101
As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide range of interest ...
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Community Manager vs. Social Media Manager
Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested interest in your brand ...
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Email Marketing: How to Implement Personalization
Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the graduation gifts we ...
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When a Messaging Style Guide Isn’t Enough: Building a Brand Book
At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services. This description ...
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