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Digital Marketing

How to Create a Social Media Style Guide

While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with...

Branding and Positioning

It's Pretty, But Does it Work?

I'm writing on a subject that we take very seriously at Primitive. That subject is Design, and the importance of being both aesthetically beautiful and functionally awesome. And this philosophy is...

Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their...

Digital Marketing

Digital Solutions for a Low-Touch World

We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as...

Digital Marketing

Social Media Marketing vs. Social Media Management

For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,”...

Culture

The Do's and Don'ts of a Zoom Call

In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and seeing someone on the...

Business Growth and Sales

6 Steps to Conducting a Sales Audit

When you evaluate your business, you probably think long and hard about things like your marketing strategy, your overall budget and ways to trim, or your company culture and whether or not it is...

Digital Marketing, Lead Generation

The Power of a CTA

Your website is a powerful marketing tool, one that is increasing in its importance and necessity. (Thank you, quarantine.) Unlike any other asset you have, it’s always open and available to greet...

Website Design

10 Website Definitions to Know

When you’re dealing with your website, you might feel the need to carry around a dictionary just to understand all the different words that are used. If you’ve ever felt the need to speak another...