blog.

Digital Marketing

Five Steps to Build an Effective Email Marketing Campaign

It’s estimated that there are over 4 billion email users worldwide. This means at least 50% of people on earth have an email. And while email marketing isn’t as glamorous as something like influencer...

Business Growth and Sales

How to Lay a Solid Foundation for Personal Automation

Automation can fast track efficiencies within your business by allowing you to scale your processes without so much as a hiccup. However, there’s a catch. With automation, it’s easy to come across as...

Culture

Primitive Employee Spotlight: Annie Gilbert

Job Title: Chief of Staff What is your job description? My job is to focus 100% on our team and provide them with the resources they need to be successful in their roles. The avenues through which I...

Digital Marketing

How to Get the Best Reviews for Your Business

Do fantastic work. Thanks for reading - that is all. Just kidding - although doing great work for your customers is absolutely the most critical piece of garnering great reviews for your business....

Culture

Primitive Employee Spotlight: Josh Mathis

Name: Josh Mathis Position: Senior UX & UI Designer Location: Lubbock Job Description: I'm part of the software team, and my job begins, basically, on step two. Jerred and Trey usually do the general...

Digital Marketing

Facebook Insights: What Do They Mean?

There are countless social media analytics tools on the web. Those tools can help you manage all of your social platforms in one place. However, each major social media platform (Facebook, Twitter,...

Digital Marketing

The Benefits of A/B Testing

Some marketers joke that A/B testing stands for “always be testing” because they understand the value it can bring to your company. In short, A/B testing is displaying two variations of elements to...

SEO, Digital Marketing

3 Basic On-Page SEO Factors to Pay Attention To

There are over 200 factors that Google uses to rank a page in a search result. Google doesn’t exactly let everyone know which are most critical; however, there are some key factors that are seen by...

Digital Marketing

Measuring and Evaluating Your S.M.A.R.T Goals

We recently established why the acronym S.M.A.R.T is so important when creating realistic goals for your business, but today, we want to focus on how you can guarantee your inbound marketing efforts...