Business Growth and Sales
Digital Alternatives to Cold Calling
It wasn’t that long ago that cold calls were a completely acceptable form of selling. Prospects weren’t that surprised or even put out to pick up their telephones and hear from...
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Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Company Culture
Primitive Employee Spotlight: Zane Ennis
Name: Zane Ennis
Website Design
The Best CMS Platforms
Raise your hand if you’ve ever started a project around your house, only to realize that the only way you stand a chance of completing it is if you purchase some tool or gadget...
Digital Marketing
Breaking Down Real Time Marketing
If you follow any sources for digital marketing and strategy, you’re going to come across phrases like editorial calendar and content schedule (or some variety of these...
Website Design
How Much Does a Custom Website Cost?
If there is one positive lesson businesses can take away from 2020, it’s this: investing in your digital presence is one of the smartest (and most necessary) choices you can make....
Digital Marketing
4 Social Media Myths Debunked
Social media has been around long enough that myths about it have become pretty commonplace. Thanks to the internet, many of these myths have been presented as facts, and some...
Branding and Positioning
5 Financial Firms with Killer Branding
You can make a safe bet that a few eyes will roll when someone brags about their organization having “killer branding.” Couple that claim with an industry such as financial and...
Digital Marketing
Pillar Pages and Topic Clusters: What Every Marketer Needs to Know
Most people in the digital marketing realm have heard the phrases ‘pillar page’ and ‘topic cluster’ used a lot over the course of the past year. They’re hot topics.
Business Growth and Sales
Business Gone Virtual: How to Have an Effective Sales Meeting via Zoom
One of the advantages of an increasingly digital world is that we’ve learned how to create virtual options for almost every aspect of our businesses. Things that once required a...