blog.

Digital Marketing

How to Generate Emails With Content Offers

In today’s digital world, earning contact information (like an email address) from prospective customers is a powerful way to build relationships, provide prospects with valuable information for...

Culture

Having Meetings with a Purpose

It doesn't matter what kind of work you're in or what kind of business you own – meetings are unavoidable. And, truth be told, that's not necessarily a bad thing because oftentimes meetings are...

Website Design

Simple Ways to Optimize Your Website for Lead Generation

Of all the marketing assets your company has, your website is the single most important. It may not be as glamorous as social accounts, as fun as a podcast or video channel, or as intriguing as a...

Product Development

Does Your Business Need Custom Software?

These days, it seems as though everyone is having custom software developed for their company, but do you actually need it? Many companies are already taking advantage of the benefits (not needing to...

Product Development

The 4 Main Types of Software

When most of us think about software, we usually think about how complex and complicated it is. We might even think that understanding it is unattainable or too abstract for us. Without a doubt,...

Culture

Primitive Employee Spotlight: Rayann Ragland

Name: Rayann Ragland Position: Graphic Designer Location: Midland Job Description: As a designer for the digital and growth teams, I do various design work from social media to email and web.

Business Growth and Sales

Five Areas to Focus on for Business Growth in 2022

It’s no secret that growing your business this year is going to require a change in focus.

Product Development

Pros and Cons of Custom Software

Most companies often have two options when choosing to enhance their team’s efficiency and productivity: they can either purchase an off-the-shelf software solution or hire an agency to create a...

Website Design

10 About Pages To Inspire Yours

Many businesses put much thought and time into the creation, design, and copy on their homepage, and for good reason. It’s the first page most visitors see, and getting it right helps to keep them...