Everything You Need to Know About Rebranding
Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward. Essentially, the identity of your brand ...
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Buyer Persona Examples: Defining Your Target Audience
Instead of spinning your wheels attempting to capture the attention of every consumer out there, buyer personas allow your business to narrow the focus to specific individuals whose characteristics ...
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Top 10 Must Haves for Creating an eCommerce Website
Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.
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How to Create a Social Media Style Guide
While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with ...
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It's Pretty, But Does it Work?
I'm writing on a subject that we take very seriously at Primitive. That subject is Design, and the importance of being both aesthetically beautiful and functionally awesome. And this philosophy is ...
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Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)
As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...
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Digital Solutions for a Low-Touch World
We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as ...
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Social Media Marketing vs. Social Media Management
For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,” ...
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The Do's and Don'ts of a Zoom Call
In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and seeing someone on the ...
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