blog.

Digital Marketing

4 Social Media Myths Debunked

Social media has been around long enough that myths about it have become pretty commonplace. Thanks to the internet, many of these myths have been presented as facts, and some businesses even create...

Branding and Positioning

5 Financial Firms with Killer Branding

You can make a safe bet that a few eyes will roll when someone brags about their organization having “killer branding.” Couple that claim with an industry such as financial and wealth management, one...

Digital Marketing

Pillar Pages and Topic Clusters: What Every Marketer Needs to Know

Most people in the digital marketing realm have heard the phrases ‘pillar page’ and ‘topic cluster’ used a lot over the course of the past year. They’re hot topics.

Business Growth and Sales

Business Gone Virtual: How to Have an Effective Sales Meeting via Zoom

One of the advantages of an increasingly digital world is that we’ve learned how to create virtual options for almost every aspect of our businesses. Things that once required a physical presence can...

Culture

Primitive Employee Spotlight: Parker Brown

Name: Parker Brown Position: Digital Ad Strategist Location: Lubbock, Texas

Website Design

Q & A with a Website Designer: Morgan Mann

Your website is your personal piece of online real estate, and quite often the first impression many visitors will have to: What your company stands for What services and offerings you provide What...

Digital Marketing

What to Consider When Hiring a Digital Marketing Agency

Deciding whether to conduct your marketing in-house vs. hiring a digital marketing agency can be a big decision. Small companies in particular will be accustomed to doing their own marketing, and it...

Digital Marketing

The Stages of Inbound Marketing and What to Focus On: Delight Stage

Sometimes a refresher can be beneficial to help you focus on the exact things that will help you reach your goals.

Digital Marketing

The Stages of Inbound Marketing and What to Focus On: Engage Stage

Sometimes we all need to return to the basics, and this is especially true for marketers.