Digital Marketing

Email Marketing Metrics: What to Measure and Why

Gone are the days when email is a novelty. Not only does almost everyone you know have an email address, but most of your network also has multiple addresses. It’s one of the most common ways...

Product Development

Building a Product Strategy

A good sense of direction has never been one of my strengths. Some people have no problem navigating through busy cities, always knowing where north is, and going through those weird turnabouts...

Business Growth and Sales

The Five Stages of Business Growth

A few years ago, my family changed our lives forever (in the best way possible) when we welcomed the newest furry member of our family, our dog Prince. And while there's no going back to that...

Digital Marketing

What Makes Content Marketing So Effective?

One of the best things about Disney+ has been the opportunity to share with my kids some of the shows I watched when I was their age. We laugh about how styles have changed, how ridiculous some...

Branding and Positioning

How to Find Your Brand’s Voice

When you talk about marketing your brand online, one of the things that sometimes takes a backseat is your content. And I understand this, because written content isn’t as large or visual as things...

Business Growth and Sales

Lessons from Growing Too Fast

Few things require as much grit, endurance, passion, humility, and commitment as growing a successful business. It is not for the faint of heart. One of the things that makes it so challenging is...

Product Development

The Value of User Research for Custom Software

There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service and care, it has some...

Digital Marketing

Hidden Money: Co-op and Marketing Development Funds

The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with its own problems, but...

Website Design

Design System 101

As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide range of interest...