blog.

Business Growth and Sales

Lessons from Growing Too Fast

Few things require as much grit, endurance, passion, humility, and commitment as growing a successful business. It is not for the faint of heart. One of the things that makes it so challenging is...

Product Development

The Value of User Research for Custom Software

There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service and care, it has some...

Digital Marketing

Hidden Money: Co-op and Marketing Development Funds

The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with its own problems, but...

Website Design

Design System 101

As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide range of interest...

Digital Marketing

Community Manager vs. Social Media Manager

Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested interest in your brand...

Digital Marketing

Email Marketing: How to Implement Personalization

Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the graduation gifts we...

Branding and Positioning

When a Messaging Style Guide Isn’t Enough: Building a Brand Book

At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services. This description...

Website Design

The Atomic Design Methodology

My sophomore year, I entered the classroom for my new science course, and was greeted by our head football coach wearing a huge grin and eager to offer us his best dad joke, “Ok guys. I want you to...

Digital Marketing

How to Use a Buyer Persona

You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve read about buyer...