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reality vs perception
Branding and Positioning

Reality vs Perception of Digital Branding

There’s a saying that, regardless of the industry you’re in, you’ve probably heard time and time again.

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increase website traffic
Digital Marketing

7 Proven Ways to Increase Website Traffic

A picture-perfect website is great, but what’s the point if no one sees it? 

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3 basic web design elements
Website Design

3 Basic Elements In Every Great Web Design Layout

A great web design is both user-friendly and flexible, even when face-to-face with changing trends and technologies. 

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marketing concepts for financial firms
Digital Marketing

Four Marketing Concepts Every Financial Firm Should Know

“The number one bank in the world will be a technology company,” states futurist and fintech influencer, Brett King. 

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Stay Ahead of Cyber Attacks
Website Design

How to Stay Ahead of Cyber Attacks

In today’s business world, almost everything we do is online. We interact with clients and potential customers, we make payment transactions, and we store data – lots and lots and lots of data.

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Skills of a Software Devleoper
Software Development

5 Essential Skills to Look for In a Software Developer

When looking for a developer, the initial list of questions can be fairly short. Especially if this is your first go at a new project.  However, like many things, a shortlist is rarely a thorough ...

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importance of color theory
Website Design

The Importance of Color Theory in Web Design

Color is arguably one of the most important aspects of any website.

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Elie Andraos Product Achitect
Culture

Primitive Employee Spotlight: Elie Andraos

Name: Elie Andraos Position: Product Architect

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Culture

Primitive Employee Spotlight: Lacey Wilcox

Name: Lacey Wilcox Position: Copy ArchitectLocation: Lubbock, Texas Job Description: 

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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