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Branding and Positioning

Is Your Brand Messaging Working?

Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your audience with...

Digital Marketing

Search, Social, or Video: Which Digital Ad Channel is Right for You?

We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part of running any sort...

Business Growth and Sales

Preparing for the Second Half of 2022

“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child into their family...

Digital Marketing

What are SMART Goals?

Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you know exactly what you...

Culture

Primitive’s Core Values

Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the documenting of our company...

Branding and Positioning

The 5 Types of Positioning Statements

Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will perform well when it...

Website Design

What We’re Seeing in Web Design in 2022

One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we swore we would never...

Branding and Positioning

Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.

Culture

You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)

One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects make a decision...