Branding and Positioning
Is Your Brand Messaging Working?
Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your...
on the
dot.
Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Digital Marketing
Search, Social, or Video: Which Digital Ad Channel is Right for You?
We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part...
Business Growth and Sales
Preparing for the Second Half of 2022
“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child...
Digital Marketing
What are SMART Goals?
Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you...
Company Culture
Primitive’s Core Values
Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the...
Branding and Positioning
The 5 Types of Positioning Statements
Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will...
Website Design
What We’re Seeing in Web Design Today
One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we...
Branding and Positioning
Simple Steps to Branding Your Business
In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.
Company Culture
You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)
One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects...