Branding and Positioning
Use your Branding to Gain Loyal Customers
Creating a foundation for your brand is one thing, but creating a brand that turns heads is another. With so many companies turning their focus onto branding, how can you stand...
on the
dot.
Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Business Growth and Sales
Focusing On Growth vs. Profit
Starting your business from the ground up is no small feat. Having to focus on both growing your company and making decent profit at the same time can make it even harder. How can...
Category
How Your In-House Marketing Can Work With An Agency
Feeling overwhelmed about your marketing efforts? Trying to figure out if your company should develop an in-house marketing team, or outsource your marketing efforts to an agency?...
Branding and Positioning
Finding Answers in Big Sky Country: Financial Firm Research & Branding
About Allied Investment Advisors Allied Investment Advisors is a Billings, Montana, based financial firm. They opened their doors in 2009, at the height of the financial crisis....
Business Growth and Sales
In House vs. Agency: Which Marketing is Best for Your Business?
Understatement of the year: businesses are facing a lot right now. While owning a business has never been for the faint of heart, the past few years have really put business...
Digital Marketing
SEO and PPC the Perfect Pair
In a world filled with digital ads, how can you make your business stand out among the rest? And what does SEO have to do with it? It’s easy to get lost in this digital world, so...
Business Growth and Sales
Growing Pains for Small Businesses
The first time I heard the expression “growing pains,” I was around eight years old and terrified my legs were broken because they were sore and achy. My mom assured me that I was...
Company Culture
The Importance of Communicating Intentionally With Your Team
When it comes to growing your business, some of the most critical components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time...
Company Culture
Employee Spotlight: Bailey Alexander
Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!