Primitive Blog

Pillar Pages and Topic Clusters: What Every Marketer Needs to Know

Most people in the digital marketing realm have heard the phrases ‘pillar page’ and ‘topic cluster’ used a lot over the course of the past year. They’re hot topics.

Culture

Primitive Employee Spotlight: Aaron Ellison

Name: Aaron Ellison Position: Motion Graphic Designer Location: Lubbock Job Description: I work with the video team to create motion graphics. Basically it's any sort of animated text or imagery in a ...

Culture

Primitive Employee Spotlight: Brooke Barnes

Name: Brooke Barnes Position: Digital Marketing Strategist Job Description: As the Digital Marketing Strategist, I work with our teams of copywriters and graphic designers to execute and measure our ...

Digital Marketing

The Benefits of A/B Testing

Some marketers joke that A/B testing stands for “always be testing” because they understand the value it can bring to your company. In short, A/B testing is displaying two variations of elements to ...

The 4 Main Types of Software

The Do's and Don'ts of a Zoom Call

What is the Effect of Economic Change on Business?

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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