blog.

Branding and Positioning

Carving Out Your Business Niche

This probably comes as a huge surprise, but my baseball career was very short lived. In fact, I remember very little about it, short of my coach getting on to me for picking dandelion flowers for my...

Website Design

How to Stay Ahead of Cyber Attacks

In today’s business world, almost everything we do is online. We interact with clients and potential customers, we make payment transactions, and we store data – lots and lots and lots of data.

Digital Marketing

10 Digital Marketing Trends for 2021

It’s no secret that digital marketing has seen quite the few ebbs and flows throughout the beginnings of the internet. Trends come and go, and they can present a mixed bag for marketers. If you focus...

Product Development

5 Essential Skills to Look for In a Software Developer

When looking for a developer, the initial list of questions can be fairly short. Especially if this is your first go at a new project. However, like many things, a shortlist is rarely a thorough...

Branding and Positioning

Brand Voice: What Is It, and Why Does It Matter?

When you’re building out a digital strategy for your brand, there are a lot of things to consider. And while they are all incredibly important, some of them can feel bigger and weightier than others....

Website Design

The Importance of Color Theory in Web Design

Color is arguably one of the most important aspects of any website.

Financial Firm Services

How Financial Advisors Can Build Trust With Their Customers

It’s safe to say that Covid-19 brought about just a few changes to our world. Some of these were expected, like an increase in your use of hand soap or sanitizer. But others might have surprised you....

Culture

Primitive Employee Spotlight: Elie Andraos

Name: Elie Andraos Position: Product Architect

Business Growth and Sales

An Introduction To RevOps

Any business with an intentional focus on revenue has given a lot of thought to how they structure their business. This is really smart, because the opportunities to increase income don’t just exist...