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Primitive Employee Spotlight: Annie Gilbert

Job Title: Chief of Staff What is your job description? My job is to focus 100% on our team and provide them with the resources they need to be successful in their roles. The avenues through which I ...

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Digital Marketing

Facebook Insights: What Do They Mean?

There are countless social media analytics tools on the web. Those tools can help you manage all of your social platforms in one place. However, each major social media platform (Facebook, Twitter, ...

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Digital Marketing

The Benefits of A/B Testing

Some marketers joke that A/B testing stands for “always be testing” because they understand the value it can bring to your company. In short, A/B testing is displaying two variations of elements to ...

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SEO

3 Basic On-Page SEO Factors to Pay Attention To

There are over 200 factors that Google uses to rank a page in a search result. Google doesn’t exactly let everyone know which are most critical; however, there are some key factors that are seen by ...

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measure-your-smart-goals
Digital Marketing

Measuring and Evaluating Your S.M.A.R.T Goals

We recently established why the acronym S.M.A.R.T is so important when creating realistic goals for your business, but today, we want to focus on how you can guarantee your inbound marketing efforts ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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