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Branding and Positioning

Everything You Need to Know About Rebranding

Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward.  Essentially, the identity of your brand ...

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Buyer Persona Examples: Defining Your Target Audience
Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

A buyer persona is an essential component of your digital and inbound marketing efforts.  Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...

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Website Design

Top 10 Must Haves for Creating an eCommerce Website

Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.

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create-a-social-media-style-guide
Digital Marketing

How to Create a Social Media Style Guide

While living in the middle of a pandemic comes with some severe limitations for businesses, it also presents some really unique opportunities. One of those opportunities is the chance to connect with ...

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importance-of-design
Branding and Positioning

It's Pretty, But Does it Work?

  I'm writing on a subject that we take very seriously at Primitive. That subject is Design, and the importance of being both aesthetically beautiful and functionally awesome. And this philosophy is ...

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Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...

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Digital Marketing

Digital Solutions for a Low-Touch World

We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as ...

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Social_media_marketing
Digital Marketing

Social Media Marketing vs. Social Media Management

For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is online more than ever,” ...

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Culture

The Do's and Don'ts of a Zoom Call

In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and seeing someone on the ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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