Employees Have Expectations, Too

There’s no denying that business operations have high expectations for their employees and potential hires. Employers want a team of dependable individuals that meet their role requirements, are...


Get to Know the Primitive Internship Program

Each semester, the Primitive team welcomes a group of talented interns to join our pack and gain hands-on marketing experience that you’d never learn in a classroom. Our internship program is...

Branding and Positioning

Brand Positioning in the Digital Age

In our fast-paced digital world, we see thousands of ads from countless brands every single day. It starts from the minute you wake up and scroll through your social media feed, hit play on your...

Website Design

Benefits of Interactive Web Design

The common goal among web designers and developers is to create an overall engaging and enjoyable experience for website visitors. And when you design a website with your users’ habits and behaviors...

Digital Marketing

Defining Your Digital Ad Audience

Lately, the He’s a 10, but… trend has been taking over my Tik Tok ForYouPage. Here’s how it works: you start by giving someone a rating between 1-10, and then you add a piece of information that will...

Website Design

Getting Started - Building a Website

Investing in a high-quality website is one of the most valuable things you can do for your business.

Website Design

The Dos and Don’ts of Writing Web Copy

Your website is a representation of your business and is your greatest marketing tool to convert web traffic into leads. Writing copy for the web is a whole new ballgame, and learning to optimize...

Branding and Positioning

How to Use Logo Usage and Messaging Guides

Like many things, when it comes to your company's branding, consistency is key. Think about a brand you could recognize anywhere. Chances are, it's easy to identify because of the repetitive use of...

Website Design

The Pros & Cons of Using a Website Builder

Building a professional website represents an exciting time of growth for your business. A functional, well-designed site can make a lasting impression on current and potential customers as they...