Digital Marketing
Apple iOS Changes: How will your social ads be affected?
Back in April 2021, Apple flipped the marketing world on its head with their iOS 14.5 release.
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Branding and Positioning
Building Brand Authenticity: Why You Need it in 2021
We’ve all had moments where reality didn’t come close to meeting our expectations. Whether it’s a Tinder swipe, a #pinterestfail, or a landscaping project, we’ve all felt the same...
Product Development
What is Open Source Software, and How is it Used?
Navigating the waters of software development sometimes feels more daunting than swimming the English Channel. Everything about it feels complex and nuanced, because it actually...
Website Design
Building a Website: Traditional vs Growth-Driven Design
We all know websites are one of the very first impressions a visitor will have of your brand. So, even at the sacrifice of dating myself, imagine your website covered in the...
Branding and Positioning
What is a Brand Identity?
The number of businesses competing for your audience’s attention continues to grow. According to the SBA’s Office of Advocacy, the U.S. was home to more than 30 million small...
Digital Marketing
How Much Should You Spend on Marketing?
When embarking on the journey of starting a business, there are more than enough questions floating around just ripe for answers. Many of them involve business essentials and...
Website Design
Strategy: The Most Important Aspect of Web Design
It’s becoming increasingly rare to find a business that doesn’t have a website. Looking up information about a business online is simple and efficient, and customers are more...
Company Culture
Creating a Strong Company Culture - the 4 D’s
When most business owners create their initial business plan, they give a lot of thought to certain things, such as product development, organization, growth, etc. But one of the...
Branding and Positioning
Reality vs Perception of Digital Branding
There’s a saying that, regardless of the industry you’re in, you’ve probably heard time and time again.