Digital Marketing
How to Optimize Your Google My Business Listing
Google My Business is one of those tools that is overwhelming in its simplicity and practicality. It's like a Facebook page, solely for businesses, but the beauty of this platform...
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Digital Marketing
What is STP in Marketing?
The worlds of business and marketing come with a lot of words, acronyms, and abbreviations not commonly used in everyday speech.
Website Design
Ecommerce Website Best Practices
This past month, I accomplished a goal I’ve had for several years: I managed to purchase everything my kids need for school completely online. (Anyone who has scoured the crowded...
Product Development
The First Step in Building Great Software
There are so many reasons why small to large businesses alike would be on the hunt for new software (improving services, streamlining systems and processes, managing important...
SEO / AEO
Building a Local SEO Strategy
One of the many great things about building and maintaining a strong digital strategy is that much of what you are doing applies to in person efforts as well, and vice versa....
Website Design
Building a Website: Template vs Custom
Picture this.
Branding and Positioning
Why the Bison: Primitive’s Branding Story
Few things are more disingenuous than someone who professes to be an “expert,” but never practices the expertise he or she shares. What’s the point of following a chef who doesn’t...
Website Design
What to Keep in Mind When Buying a Domain
Purchasing a domain is a big step for a new business. It should cater to your business’s objectives and also be memorable. However, as of July 27, 2021, there are over 1.87...
Branding and Positioning
Brand Awareness Metrics You Should Be Watching
We’ve hit the topic of branding and brand awareness pretty hard for the past several weeks, and for good reason. A strong digital presence is no longer highly recommended or a...