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5 lead gen essentials
Website Design

5 Lead Gen Essentials For Web Design

What’s the difference between a flashy website and a compelling website? Leads. Flash may look great when you present it to a client, but it takes on-point banding, persuasive copy, stunning visuals, ...

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finacial firm research and positioning
Branding and Positioning

Finding Answers in Big Sky Country: Financial Firm Research & Branding

About Allied Investment Advisors Allied Investment Advisors is a Billings, Montana, based financial firm. They opened their doors in 2009, at the height of the financial crisis. They not only stayed ...

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everything is better in texas: wine & websites
Website Design

Everything is Better in Texas: Wines & Websites

About Llano Estacado Winery Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the country. Their market ...

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build a brand message
Branding and Positioning

Building a Brand Messaging Strategy

We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers made a lot of sense. 

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client communication for product roadmap
Software Development

Does Your Product Roadmap Include Client Communication?

The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The project manager and the ...

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reviewing a wireframe
Website Design

How to Review a Wireframe

We 💝 wireframes. Just ask our GDD team. Ask Jeter Cotton, GDD Account Manager how many problems and miscommunications are avoided with wireframing and wireframe feedback. (Hint: the number is big.) ...

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the building of hubspot theme stitched
Website Design

The Building of Stitched

It all started with an offhand comment. But, isn’t that how all the best stories start?

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understand the qa process
Website Design

Understanding the QA and Testing Process

Before we talk about QA and testing, you need to be in the right headspace. So, take a minute. Breathe. Center yourself. And take another breath. 

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build a brand book
Branding and Positioning

When a Messaging Style Guide Isn’t Enough: Building a Brand Book

At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services. This description ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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