Digital Marketing
How to Use a Buyer Persona
You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve...
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Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Product Development
3 Reasons to Say Yes to Custom Software
The project management system crashes for the second time today—the 4th time this week. Suddenly your Slack blows up, the whole team is frustrated, and you can’t find that linked...
Digital Marketing
Inbound 2021: Continuing Education Leads to Higher Sales
Let me let you in on a not-so-secret, secret: even experts need continuing education. It’s easy for any organization to get wrapped up in serving clients that they fail to make...
Digital Marketing
What iOS 15 Means For Your Business
A wave of marketing panic broke out in June after Apple announced major privacy and feature changes for the next operating system update. Spoiler: take a deep breath, make sure...
Business Growth and Sales
Why Sales and Marketing Alignment Leads to Satisfied Clients (and Staff)
Typical vertical company organization puts sales and marketing teams in different departments. And while both these teams don’t do the same job, separating them leads to more...
Website Design
Website Branding Guidelines That Get Customers from Reading to Buying
There are two ways to think about your website: proof of life for your business and a 24/7 money maker. And while it is good to have proof of life (and proof you’re not a scam),...