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brand promise examples
Branding and Positioning

Examples of Brand Promises and How to Write One for Your Business

When you think of the massive companies dominating our world right now, which ones come to mind? 

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Email Workflows Explained + Why You Need Them
Digital Marketing

Email Workflows Explained + Why You Need Them

 Let’s be honest. Traditional marketing is out. But how are you expected to keep up?  In the ever-evolving world of digital marketing, it’s a constant battle to stay relevant. Businesses are trying ...

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software development process
Software Development

An Agile Process: A Software Development Lifecycle for Faster Results

As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.

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Messaging matrix
Branding and Positioning

Messaging Matrix: Know Who You Are

When you think of Apple or Amazon, what comes to mind? Or when you see McDonald’s golden arches, what is your first thought? Whether it’s good or bad, whether you’re a customer of these companies or ...

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website elements you're not using
Website Design

The 5 Website Elements You're Not Using

In today’s world of technology, it’s extremely common for your first point-of-contact with a potential client to be your website. They Googled a broad search question and your product or service ...

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social media trends
Digital Marketing

2022 B2B Social Media Marketing Trends

Being the next brand on social media with the prettiest pictures, funniest memes, or most meaningful stories right now is a cut-throat competition. As soon as small and large businesses realized what ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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