Business Growth and Sales
The Five Stages of Business Growth
A few years ago, my family changed our lives forever (in the best way possible) when we welcomed the newest furry member of our family, our dog Prince. And while there's no going...
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Digital Marketing
What Makes Content Marketing So Effective?
One of the best things about Disney+ has been the opportunity to share with my kids some of the shows I watched when I was their age. We laugh about how styles have changed, how...
Branding and Positioning
How to Find Your Brand’s Voice
When you talk about marketing your brand online, one of the things that sometimes takes a backseat is your content. And I understand this, because written content isn’t as large...
Business Growth and Sales
Lessons from Growing Too Fast
Few things require as much grit, endurance, passion, humility, and commitment as growing a successful business. It is not for the faint of heart. One of the things that makes it...
Product Development
The Value of User Research for Custom Software
There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service...
Digital Marketing
Hidden Money: Co-op and Marketing Development Funds
The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with...
Website Design
Design System 101
As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide...
Digital Marketing
Community Manager vs. Social Media Manager
Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested...
Digital Marketing
Email Marketing: How to Implement Personalization
Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the...