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What is a community manager
Branding and Positioning

What is a Community Manager?

Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content architect, who can ...

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4 day work week
Culture

Primitive Does a 4 Day Workweek

Creating a healthy, thriving business isn’t something that is accomplished overnight. It requires a ton of care, commitment, time, and effort. It also requires an intense focus on caring for both ...

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best branding moments of 2022
Branding and Positioning

Top Branding Moments of 2021

It’s not an understatement to say that 2021 has left us with some memorable moments, some good, some bad, some we’d prefer to forget, and some that have left us with glimpses of beauty. But these ...

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3 stages of the buyers journey
Digital Marketing

The Buyer's Journey: 3 Stages From Visitor to Customer

Digital marketing is a proven, trusted method of attracting potential customers and generating leads. But at times, it can feel overwhelming. There are many different directions your efforts can ...

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does your website scale
Website Design

Website Scalability: the Factor You Didn’t Realize You Needed

My husband and I recently changed out our bathroom shower head, and while that might not sound like an exciting purchase to most people, if you know, you know. The very best part was that I got to ...

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web app vs mobile app
Software Development

Web App vs Mobile App

More and more frequently, I feel like I am living in one of those Progressive commercials where an instructor is trying to prevent people from turning into their parents. I love my parents and I’m ...

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get rid of silos
Culture

Say So Long to Silos

A few years ago, I became an avid meal planner. It was a great way to keep our grocery budget trim, help our family use everything in our fridge, and make dinner time a little smoother and more ...

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what is a lead?
Digital Marketing

What is a Lead?

At this point in the 21st century, leads are probably something you understand well. Every single business needs leads, because that is how you earn customers. But you can’t just cross your fingers ...

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Fund your SaaS startup
Software Development

How to Fund Your SaaS Startup

You’ve probably heard the old adage that every business starts with an idea. Technically, this is true, but it’s probably far more accurate to say that no business can begin without funds. But coming ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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