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growing pains for small businesses
Business Growth and Sales

Growing Pains for Small Businesses

The first time I heard the expression “growing pains,” I was around eight years old and terrified my legs were broken because they were sore and achy. My mom assured me that I was just fine and that ...

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intentionally communicating with your team
Culture

The Importance of Communicating Intentionally With Your Team

When it comes to growing your business, some of the most critical components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time developing your product or ...

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Is Your Brand Messaging Working?
Branding and Positioning

Is Your Brand Messaging Working?

Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your audience with ...

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Paid Search, Social, or Video: Which Digital Advertising Channel is Right for You?
Digital Marketing

Search, Social, or Video: Which Digital Ad Channel is Right for You?

We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part of running any sort ...

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Preparing for the Second Half of 2022
Business Growth and Sales

Preparing for the Second Half of 2022

“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child into their family ...

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Setting-SMART-Goals
Digital Marketing

What are SMART Goals?

Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in:  they help you know exactly what ...

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Culture

Primitive’s Core Values

Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the documenting of our company ...

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positioning statements
Branding and Positioning

The 5 Types of Positioning Statements

Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will perform well when it ...

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Web design trends
Website Design

What We’re Seeing in Web Design Today

One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we swore we would never ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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