Brand Awareness Metrics You Should Be Watching
We’ve hit the topic of branding and brand awareness pretty hard for the past several weeks, and for good reason. A strong digital presence is no longer highly recommended or a really good idea. ...
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Building Brand Authenticity: Why You Need it in 2021
We’ve all had moments where reality didn’t come close to meeting our expectations. Whether it’s a Tinder swipe, a #pinterestfail, or a landscaping project, we’ve all felt the same kind of frustration ...
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What is Open Source Software, and How is it Used?
Navigating the waters of software development sometimes feels more daunting than swimming the English Channel. Everything about it feels complex and nuanced, because it actually can be complex. ...
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What is a Brand Identity?
The number of businesses competing for your audience’s attention continues to grow. According to the SBA’s Office of Advocacy, the U.S. was home to more than 30 million small businesses in 2019. ...
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Strategy: The Most Important Aspect of Web Design
It’s becoming increasingly rare to find a business that doesn’t have a website. Looking up information about a business online is simple and efficient, and customers are more likely to try and find ...
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Creating a Strong Company Culture - the 4 D’s
When most business owners create their initial business plan, they give a lot of thought to certain things, such as product development, organization, growth, etc. But one of the most critical ...
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The Full Value of Mobile Applications for Financial Services
It is becoming increasingly difficult to find an area of our lives that isn’t impacted by technology. Everything from the temperature of our homes to data from a weekend hike to our lunch order at ...
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How to Create a Strong Brand Positioning in Your Market
One of the things we talk about regularly on this blog is digital marketing. We love working with clients to identify their goals and objectives, creating a digital strategy to help them reach those ...
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How to Create a Fail-Proof Digital Marketing Plan
I’ve never been an artist, but I appreciate artists of all forms: chefs, painters, sculptors, novelists, athletes, poets. I believe there is much that can be learned from someone so dedicated to ...
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