Blog

Primitive

Blog

Setting-SMART-Goals
Digital Marketing

What are SMART Goals?

Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in:  they help you know exactly what ...

Read More →
Culture

Primitive’s Core Values

Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the documenting of our company ...

Read More →
positioning statements
Branding and Positioning

The 5 Types of Positioning Statements

Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will perform well when it ...

Read More →
Web design trends
Website Design

What We’re Seeing in Web Design Today

One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we swore we would never ...

Read More →
branding your business
Branding and Positioning

Simple Steps to Branding Your Business

In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake. 

Read More →
can't fudge copy
Culture

You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)

One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects make a decision ...

Read More →
great copy doesn't start with SEO
Website Design

Great Copy Doesn’t Start with SEO

One of the things that can make digital marketing such a challenge is that things are constantly changing and evolving. Just when you think you’ve mastered a component of your digital strategy, you ...

Read More →
life as a military spouse
Culture

Behind the Scenes: Life as a Military Spouse

April, it seems, brings about far more than just May flowers. The month of May has a surprising number of holidays and observances. The list of everything we get to celebrate and appreciate this ...

Read More →
What is typography
Branding and Positioning

What is Typography?

Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful images. Today, print is ...

Read More →
1 2 3 4 5
Popular Posts
Categories
Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

Read More

Like What You’re Reading?

Tips, tricks, and answers to your digital questions.

Let's Talk