Primitive Blog | Lacey Wilcox

Q&A With a Digital Strategist

Digital marketing is a huge aspect of what we do at Primitive. We’ve had the opportunity to work with dozens of businesses and companies, and we’ve had the pleasure of helping them generate leads ...

Software Development

5 Things to Consider When Choosing an Intranet Software Solution

Few things have the ability to make or break a business like communication. It’s one of those unspoken essentials that never gets mentioned enough, and is something that can make or break your ...

Branding and Positioning

How to Create a Visual Identity for Your Brand

If you were to keep track of all the things someone says that a business “needs” in order to grow, it might feel like the list was endless. And to some degree, every marketer ends the day feeling ...

Software Development

Application Software Deep Dive

It’s pretty amazing to think about how much software impacts our daily lives. It’s almost impossible to drive a car, check email, or listen to music without using software in some form. In the same ...

Website Design

Developing a Website Design Strategy for 2021

We can probably all agree that there were multiple lessons that came out of 2020 that we will not soon forget. (Raise your hand if toilet paper is on every grocery list from here to eternity.) But ...

Digital Marketing

The Benefits of Pillar Pages

Pillar pages are something that have fluctuated in and out of marketing news this past year. While digital marketing is always evolving and changing, if something makes a consistent appearance like ...

Business Growth and Sales

Books Every Business Owner Should Read

The end of the year is a great time for both reflection and purpose. It’s good to look forward to the year ahead, to establish clear and intentional goals for your business, and to create a plan for ...

Digital Marketing

Best Marketing Automation Platforms

Have you ever watched an athlete competing on TV and thought, “Everything they do looks effortless”? They can be so in sync and smooth it’s like they’re not even trying. In reality, however, it’s ...

Business Growth and Sales

Digital Alternatives to Cold Calling

It wasn’t that long ago that cold calls were a completely acceptable form of selling. Prospects weren’t that surprised or even put out to pick up their telephones and hear from someone they didn’t ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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