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what is inbound marketing
Digital Marketing

What to Expect with Inbound Marketing

It’s a little embarrassing for me to have to admit the amount of time I have spent trying to find a silver bullet for different areas of my life. Whether it’s weightloss, cooking made simple, or ...

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what is a launch pad
Website Design

What is a Launch Pad?

Space seems to be even more on our brains than usual lately. Whether you are devouring Andy Weir’s newest release, checking out recent (and amazing) footage from NASA’s Perseverance rover, or ...

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brand recognition
Branding and Positioning

What is Brand Recognition?

We’ve all been there. You’re in the grocery store, slyly trying to eyeball the different options of Nutella, when you glance over and experience a literal jolt at the person next to you. That face. ...

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is your strategy scalable
Business Growth and Sales

Is it Scalable? A Question for Any Business

Every business owner has a set of questions that need to be asked and answered before a business or project can begin. While some of these are personal, some are universal – questions that should be ...

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marketing is an investment
Digital Marketing

Why Marketing is Worth the Investment

Most businesses have a line item in their budget devoted to marketing. But over time, you might have noticed the amount budgeted to marketing slowly increasing as you acquire different tools and ...

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growth vs inbound marketing
Digital Marketing

Growth Marketing vs. Inbound Marketing

At times, trying to keep up with the most up to date, trustworthy marketing methods can feel a bit like trying to keep up with the newest diet plan. Whole30, keto, paleo, counting macros...it’s ...

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what is MVP
Software Development

What is an MVP Application?

I used to despise group projects in school. I’ve always been a chronic overachiever and have a definite “more is more” approach to anything that might be graded. This didn’t always work well with any ...

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optimize google my business
Digital Marketing

How to Optimize Your Google My Business Listing

Google My Business is one of those tools that is overwhelming in its simplicity and practicality. It's like a Facebook page, solely for businesses, but the beauty of this platform is that it shows up ...

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e-commerce best practices
Website Design

Ecommerce Website Best Practices

This past month, I accomplished a goal I’ve had for several years: I managed to purchase everything my kids need for school completely online. (Anyone who has scoured the crowded aisles of Walmart or ...

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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