Business Growth and Sales

Small Business Growth Cycle

Thriving: 5 Stages of a Business's Evolution When you set out to start your business, you may not have realized it would be like raising a child. It requires nurturing, which means you invest time,...

Website Design

Behind The Project: Downtown LBK Website

A downtown area is the driving force behind a city. When Primitive began this project with Downtown LBK (DLBK)and the Lubbock Economic Development Alliance (LEDA), that is what they wanted this...


Our Guide to Taking a Sabbatical

Here at Primitive, we celebrate our employees' dedication with intentional time off. We get a lot of questions about the work culture we've created and the ways we care for our team–especially when...

Branding and Positioning

Laying the Foundation for Effective Brand Strategy

Crafting a killer brand strategy is more intricate than whipping up a snazzy logo or posting catchy slogans. It flavors your brand with purpose, values, and a unique charm so that it stands out in...

Branding and Positioning

Brand Management 101

What are the elements of successful brand management?

Branding and Positioning

A Behind-the-Scenes Look at a Branding Workshop

What to Expect from a Branding Workshop Because so many of you have asked, we knew we had to deliver. That’s right, we are about to give you a peek into one of our favorite branding services—our...



Behind the Acronyms: SEO vs. SEM A few buzzwords, or shall we say acronyms in marketing, are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While those terms may seem somewhat...

Business Growth and Sales

The Ultimate Starter Guide to Building Your Marketing Budget for 2024

It’s (been) official. 2024 is here, and so is your opportunity to seize this year and capitalize on digital marketing for your business. However, it's no secret that this landscape is ever-evolving,...

Branding and Positioning, Social Media Marketing

Building a Sizzling Brand Through Social Media

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