Branding and Positioning

Use your Branding to Gain Loyal Customers

Creating a foundation for your brand is one thing, but creating a brand that turns heads is another. With so many companies turning their focus onto branding, how can you stand out among your...

Business Growth and Sales

Focusing On Growth vs. Profit

Starting your business from the ground up is no small feat. Having to focus on both growing your company and making decent profit at the same time can make it even harder. How can you create a...

How Your In-House Marketing Can Work With An Agency

Feeling overwhelmed about your marketing efforts? Trying to figure out if your company should develop an in-house marketing team, or outsource your marketing efforts to an agency? Let’s talk it out!


Employee Spotlight: Kevin Armendarez

Name: Kevin Armendarez

Business Growth and Sales

In House vs. Agency: Which Marketing is Best for Your Business?

Understatement of the year: businesses are facing a lot right now. While owning a business has never been for the faint of heart, the past few years have really put business owners to the test. High...

Digital Marketing

SEO and PPC the Perfect Pair

In a world filled with digital ads, how can you make your business stand out among the rest? And what does SEO have to do with it? It’s easy to get lost in this digital world, so let’s figure out the...

Business Growth and Sales

Growing Pains for Small Businesses

The first time I heard the expression “growing pains,” I was around eight years old and terrified my legs were broken because they were sore and achy. My mom assured me that I was just fine and that...


The Importance of Communicating Intentionally With Your Team

When it comes to growing your business, some of the most critical components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time developing your product or...


Employee Spotlight: Bailey Alexander

Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!