blog.

Digital Marketing, Social Media Marketing

Tools of the Trade—The Nuance of Digital vs. Social Media Marketing

Around our office, you will hear the terms ‘digital marketing’ and ‘social media marketing.’ Often, people outside of marketing use them interchangeably. But knowing the difference can make or break...

Digital Marketing

Flying into the Future: Google Analytics 4 (GA4)

Staying up-to-date on the latest tools and trends is essential for staying ahead of the marketing game. And that's what we're all about. It's time to get excited about Google Analytics 4 (GA4) and...