Peoples Bank is a community bank with branches in West Texas and Central Texas. They've provided personal and business banking services since 1999 and expanded to offer home loans in 2004. They're a bank where every customer is more than an account; they're known.
+ DISCOVERY
Peoples Bank is a long-time Primitive partner. We worked with them on a full digital package, creating custom, strategic social media and updating their website. They wanted a cohesive brand built around their friendly, community-based tagline, "People You Know."
+ DESIGN
For the website, we built a UX-friendly experience that uses a calming, inviting color palette and heavily features their staff. If you're looking to bank with the "people that you know", it's good to see their faces before you walk in the door.
+ outcomes
In the early stages, we worked alongside Peoples Bank to understand their goals and ideal user. We worked to help educate and inform their audience on their services, market trends, and best practices through tailored web content.
When we pair their custom website with our social media engagement posts, they've experienced a 33% increase in website traffic through Facebook alone.
