Peoples Bank is a community bank with branches in West Texas and Central Texas. They've provided personal and business banking services since 1999 and expanded to offer home loans in 2004. They're a bank where every customer is more than an account; they're known.


+ objective

Throughout this branding project, our main goal was to align the client’s goals and user expectations. This meant achieving a distinct brand that was equal parts science-driven and approachable. We sought for the brand’s logo and messaging style to be instantly perceived as fresh, simple, and friendly.


Web Design


Gold ADDY - Branding Guide

Gold ADDY - Logo

ADDY Judge’s Choice - Branding Guide

Gold ADDY - Consumer Website



Peoples Bank is a long-time Primitive partner. We work with them on a full digital package, creating custom, strategic social media and updating their website. They want a cohesive brand built around their friendly, community-based tagline, People You Know.


For the website, we built a UX-friendly website that uses a calming, inviting color palette and heavily features their staff. If you're looking to bank with people you know, it's good to see their faces before you walk in the door.