After laying the groundwork for sam™ through our branding project, creating a website was a natural next step. We tailored a website to create an experience for the user that would help them manage chronic health conditions.
+ DISCOVERY
We had already partnered with sam™ to understand the vision for their app and create cohesive branding assets. The sam™ website was an extension of that process. We met with Dr. Galyean, Dr. Childress, and Dr. Acorn to learn more about their typical patients, the website, and the app's audience. We spent significant amounts of time understanding how a user would access the app, the types of chronic illnesses the app included plans for, and thinking through obstacles in the way of potential users subscribing to the app.
+ STRATEGY & DESIGN
+ OUTCOMES
In the early stages, we worked alongside the client to understand their goals and ideal user. Through this phase, we identified industry challenges that our client sought to overcome with their product. From here, we defined the personality and voice pillars that captured the brand and its mission.
