The Matador Club is a NIL Nonprofit collective for Texas Tech student-athletes. They create avenues for Texas Tech student-athletes to make a positive impact with their name, image, and likeness (NIL). Their partnership with local organizations provides student-athletes meaningful NIL collaborations to empower athletes to stay in school and support themselves financially.


Texas Tech

Student Athletes

+ objective

Empowering Texas Tech Student Athletes Through Brand Awareness



Inbound Marketing

Social Media Marketing

Email Marketing

Video Production



Matador Club utilized a full scale of digital marketing tactics to generate brand awareness and fundraising for Texas Tech NIL.


This website was exciting because there was no industry precedent. NIL was brand new, an emerging part of the college athletics industry. We knew this website needed to reflect the best of the Texas Tech college athletics and fan experiences: the passion, the hype, the romantic and mysterious masked rider, the scarlet and black. 

Our branding, design, website strategy, and copy teams worked collaboratively on this site. We had a two-fold goal: educate on what NIL was and how it would benefit student-athletes and communities and create a sustainable fundraising model. We also wanted the site to be eye-catching and express the energy of the in-person TTU athletic experience. This site design isn't built on a grid, making it feel active for the website visitor. The copy conveys the love not only for sports, but West Texas that TTU fans and students are known for. 

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We took a concept/idea from initial thought to full-scale project that included branding, messaging, design, website, mar-tech, digital advertising, studio, and raised $4,000,000 in first year