Morris Elite Fitness, a high-performance fitness studio, partnered with Primitive to develop a fresh brand identity that reflected its elite training philosophy. Our team crafted a bold, dynamic visual identity, ensuring the branding aligned with their mission to empower individuals through strength and endurance training.
+ DISCOVERY & SCOPE
Before diving into the branding process, our team conducted an in-depth discovery session to understand:
- Morris Elite Fitness’s core mission and values.
- Their target audience and what drives their engagement.
- The competitive landscape of elite fitness studios.
- The visual and verbal identity that best represents their brand.
This phase provided key insights that guided our creative direction, ensuring that every element of the brand reflected strength, energy, and performance.
+ BRANDING, LOGO, & MESSAGING
Logo Design: A powerful and dynamic logo representing elite performance.
Brand Guide: Defining typography, color palette, and visual elements.
Messaging Framework: Establishing tone and positioning for future marketing.
We crafted a bold, high-energy visual identity that resonates with fitness enthusiasts and athletes. The logo, inspired by movement and strength, embodies the essence of Morris Elite Fitness.
+ COPY & MESSAGING
Messaging was a key part of this project. We developed clear, motivational brand messaging that aligns with their identity.
Strength & Empowerment: Motivating language that speaks to athletes and fitness enthusiasts.
Clarity & Confidence: Direct and impactful messaging.
Community & Commitment: Emphasizing the strong support system within their fitness programs.
+ FINISHED PRODUCT
The final product was a cohesive and high-energy brand identity that Morris Elite Fitness was thrilled to implement. Their new branding enhances their marketing presence and strengthens their appeal to serious athletes.
Client Feedback: They loved the bold new look and felt it truly represented their mission.
Our Team’s Thoughts: This project was an exciting opportunity to build a brand that embodies strength, resilience, and elite training. Seeing the impact of the new branding on their business has been incredibly rewarding.
