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lubbock
 chamber

The Lubbock Chamber of Commerce, Market LBK, and the City of Lubbock came together and rebranded the vision for Lubbock. they needed a marketing campaign and strategy to get the idea and vision out in front of the public.

POWERED BY LBK

+ objective

The Lubbock Chamber hired Primitive to help rebrand the City of Lubbock. Our goal was to reframe the idea of how people view and talk about Lubbock. Instead of boring and dusty, we wanted to show how incredible Lubbock is and what our future will look like.

+ DELIVERABLES

Video Production

+ AWARDS

Gold ADDY

ADDY Judge’s Choice

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+ STRATEGY

We used studio assets and video to get the brand messaging in front of as many people as possible.

+ VIDEO PRODUCTION

The strategy from a video perspective was to showcase as much of the beauty and diversity of LBK as possible. I wanted this thing to be EPIC, and at the same time, pull on the heartstrings. We hired multiple VO actors of different ages and from different backgrounds to read the script, sourced footage from all over the city, and filmed our own. Ultimately, the video was extremely challenging to execute but was one of the most rewarding projects I worked on last year. 

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+ OUTCOMES

Helped launch the LBK brand. Won a Gold Addy & Judges Choice Addy at the Addy Awards this year.

VIEW PROJECTS

Lubbock Chamber of Commerce | Video Production

VIEW PROJECTS

Cavender Auto Family | Video Production