Residential and Commercial Carpet Cleaning Company Generates 339% ROI
For companies focused on serving clients well, keeping sight of long-term goals can be difficult. Rather than overspending time and resources to master and execute online marketing campaigns and web design in-house, this residential and commercial services company enlisted experts on the journey: Primitive.
In a three-year partnership, Primitive worked diligently to create a long-term, sustainable digital marketing strategy that supported and addressed upcoming threats, marketing trends, and unique opportunities. 1.55 M Revenue generated 25% Increase in website sessions 2.5 M Impressions on social media 500% Return on investment of ad spend
After multiple years of being known as a premier carpet cleaning business, the company wanted to work with Primitive to primarily focus on two goals:
As a leading provider in both urban and rural areas, choosing to highlight their full list of services across multiple platforms allowed for a more competitive presence across a broader geographical reach. In tandem with the organic promotion of the company’s entire service offerings, the business wanted to develop and implement consistent and measurable campaigns that nurtured existing customers while also increasing their marketing qualified lead MQL generation.
With the desired goals in hand and top of mind, Primitive set out to develop a roadmap that included:→ New website
Primitive focused on harnessing available data via analytics to better inform focus of ad campaigns, the direction of a new website, and their overall digital marketing strategy.
The key to developing a targeted and effective marketing strategy for this client was to gather enough data to bridge the gap between the client and provider. During this project, Primitive optimized existing Google Ad campaigns and implemented SEO and keyword research to convert marketing qualified leads (MQLs) into new clients.
By analyzing the results of these implementations, combined with strong website analytics, Primitive was able to inform a sustainable and effective long-term digital marketing strategy.
Primitive used full inbound marketing tactics routed through HubSpot to create evergreen, online content, along with over 20 new Google Ad campaigns.
DESIGN AND DEVELOPMENT
Furthermore, quarterly analysis and a regular meeting cadence kept the client’s goal of being seen as a full-service company and Primitive’s strategy aligned.
However, even with multiple tools at their disposal they still weren’t able to capture everything their company both needed and wanted.
→ 40% of 2019 Traffic From Organic Search Visits → 25% Increase in Website Sessions → 28% Increase in New Users
→ 250 Customers → 960 MQLs → 8,700 Interactions → 2,600,000 Impressions → 151% Annual Increase in Social Engagements → 110% Increase in Social Session
→ 6% Increase Organic Search Traffic → 7% Increase Page Health → 96% Site Score
→ 42 Motion Graphics → 12 Short to Long Form Videos → 107,000 Total Minutes Viewed → 563,900 Total Views
We’ll build it together, and measure success.