Software Development at Primitive

Growth Driven Design

Website Design

Our Modern Method

Puts You First

Building a website used to be a nightmare. Say goodbye to blown budgets and extended timelines. Our Growth-Driven Design method changes everything. It's a more agile, streamlined process. In a word, it's easy.

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Software Developer at Primitive

What's Growth-Driven Design?

Growth-Driven Design (GDD) puts you in the driver's seat of the website process. We say this confidently because we did it the traditional way for years. The traditional way is to prioritize every page the same - there's no craft to that. We had an 'aha' moment when we realized: maybe there's an innovative way to launch the most valuable pages first, then prioritize launching additional pages, functionality, or strategic content every month after that. Voila! Your site grows with you.

Fast Launch

You'll have a fully functioning website (Launchpad) that can launch in 60-days.

Added Flexibility

You'll get to reassess and reprioritize which pages, content, or functions you'd like us to work on monthly.

Stay On Budget

Add clarity to your marketing budget. Finally you can plan your website spend and budget accordingly over a year.

Bind CMS

Tired of security flaws, feature bloat, and complicated dashboards of other CMSs? We solved that with Bind.

Your Priorities

From eCommerce to SEO and everything in-between. You can have us focus on a different piece every month.

Launch On Time

GDD works in 30-day cycles. We fit each deliverable to your monthly budget, so we're always on time.


Meet Web Solutions

We've worked across countless industries to create websites that do real work. We think your website should help sell widgets, fill CRM pipelines, and create loyal fans of work you do. Industries we've solved in:

Products & Apparel

Real Estate & Development

Finance & Advisory

Engineering & Architecture

Construction Management

Healthcare & Clinics

HR & Staffing

Non-profit & Community

Does Your Site Generate Leads?

It's time to view your website as the bizdev tool it could be.

Brainstorm With A Strategist

    An Iterative Approach. A Process With Momentum.

    There's an old riddle that explains how you accomplish some big task. It goes like this: how do you eat an elephant? One bite at a time, of course. GDD breaks your website project into bite-sized pieces. These are the pieces:  

    • Capacity-based
    • Onboarding
    • Discovery Process
    • Strategy: Wireframe Delivery
    • Priority: Monthly
    • Public or Private

    Always On Time. Always On Budget.

    Capacity-based pricing means you're paying for hours. We'll show you what we can accomplish every month with a wireframe. Then we'll go build it. If you like it we can move to your next Priority. If not, we can continue to allocate your budget to revising it as much as you want.

    • No Scope Creep
    • No Blown Timelines
    • No Blown Budgets
    • You're In Control

    Tell Us What You're Solving For

    Designed to be quick and painless. We want to find out what you're looking for. A specific product or goal, or both? What kind of resources do you plan to use? Any specific requirements? We'll scope your project accordingly.

    • Budget Requirements
    • Technical Requirements
    • Point-of-Contact
    • Meet Primitive. Team

    Tell Us About Your Business

    You're the expert in your industry. We're the experts in making that message clear, concise, and mobile friendly. Here we'll dig in and get some context for who you're targeting and what makes them tick. Here are some ways we'll learn from you:

    • Discovery Meeting
    • Questionnaires
    • Any Documentation
    • Asset Gathering

    Starting From A Strong Foundation

    Once a month, after the Launchpad, we'll meet to show you recommendations of what we could prioritize next. These Priorities are based on your goals and our conversion-fueled insights and marketing savvy. Consider these greyscale sketches like foundational blueprints to a master builder. They include:

    • High-level Copy
    • General Layout Cues
    • Functionality Notes
    • Feedback & Collaboration
    • Opportunity to

    Escape the Endless Feedback Loop

    We'll take the wireframes and design something strategic and beautiful; and send it directly to our in-house dev team to build. You get to test the actual ready-to-launch product or its individual features every month.

    • Live Private URL
    • Option to Iterate or Launch
    • Simple Feedback
    • One Meeting Per Month

    Iterative Means You Have More Options

    GDD gives power back. Some clients launch 1, 2, or 3 pages per month, others might spend a few months getting everything perfect first. The choice to go live is always yours and it's never all-or-nothing like the old days of web dev.

    • Keeps Momentum
    • Eliminates Stakeholder
    • Prioritizes High-Value
    • Helps Streamline UX

Wait, Wait... What?


What's a "Launchpad"?

It's the first iteration of your site. Usually one page depending on your budget. Always offers a full conversion path and ready-to-launch in 60-days.


What are "Priorities"?

Priorities are monthly deliverables. These can be predetermined by you or our strategists' recommendations based on your goals. We'll discuss options monthly.


There's no design or copy review in the process?

You'll experience the design and copy for the first time just like your visitors will, on a live, functioning site. It's a more holistic review process.


How do the meetings work?

We'll meet monthly to show new wireframes and deliver on the previously discussed Priority. They're collaborative and allow ultimate flexibility.


How much will we spend?

We offer three packages with 1-year contracts starting at $930 per month, plus custom packages if needed. Let's talk about which is right for you.

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GDD Clients

Who We Work With
Website Resources

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