Residential and Commercial Carpet Cleaning Company Generates 339% ROI
Increase in website sessions
Impressions on social media
Return on investment of ad spend
For companies focused on serving clients well, keeping sight of long-term goals can be difficult.
Rather than overspending time and resources to master and execute online marketing campaigns and web design in-house, this residential and commercial services company enlisted experts on the journey: Primitive.
In a three year partnership, Primitive worked diligently to create a long term, sustainable digital marketing strategy that supported and addressed upcoming threats, marketing trends, and unique opportunities.
In 2017, the company chose to pivot their brand identity. After multiple years of being known as a premier carpet cleaning business, the company wanted to work with Primitive to primarily focus on two goals:
As a leading provider in both urban and rural areas, choosing to highlight their full list of services across multiple platforms allowed for a more competitive presence across a broader geographical reach. In tandem with the organic promotion of the company’s entire service offerings, the business wanted to develop and implement consistent and measurable campaigns that nurtured existing customers while also increasing their marketing qualified lead MQL generation.
This type of reimagined growth is not uncommon, nor unheard of, but does take intention and strategy.
With the desired goals in hand and top of mind, Primitive set out to develop a roadmap that included:
The company provided valuable insights and service information, that Primitive worked with to identify specific campaign goals. Primitive focused on harnessing available data via analytics to better inform focus of ad campaigns, the direction of a new website, and their overall digital marketing strategy.
The key to developing a targeted and effective marketing strategy for this client was to gather enough data to bridge the gap between the client and provider. During this project, Primitive optimized existing Google Ad campaigns and implemented SEO and keyword research to convert marketing qualified leads (MQLs) into new clients.
By analyzing the results of these implementations, combined with strong website analytics, Primitive was able to inform a sustainable and effective long-term digital marketing strategy.
Primitive used full inbound marketing tactics routed through HubSpot to create evergreen, online content, along with over 20 new Google Ad campaigns.
Heavy collaboration with the company was utilized in order to leverage existing, internal marketing campaigns for digital ads, increasing the effectiveness of strategies moving forward.
Furthermore, quarterly analysis and a regular meeting cadence kept the client’s goal of being seen as a full-service company and Primitive’s strategy aligned.
Year Over Year
Previously, the client fell into a habit of using three separate programs to perform fundamental operations for the business, yet even with multiple tools at their disposal they still weren’t able to capture everything their company both needed and wanted.
Primitive created a custom platform syncing actions from the moment a call is placed to when a(n):
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