TEXAS TECH CREDIT UNION
cruise into
summer
Known for innovation and purpose, TTCU partnered with Primitive to elevate their auto lending promotion, ensuring in-market buyers not only saw their offer but felt confident choosing a credit union that puts people first.
+ Our Strategy: Cruise into Summer
+ Channel + Targeting Roadmap
In collaboration with our media execution partners, Pathlabs, we built a strategic media plan targeting in-market buyers, recent grads, and refinancing prospects. Using layered geo and demographic targeting, we activated Meta, YouTube, Display, and Search to multiply awareness and conversion across the funnel.
Social Ads
Social ads offer precision targeting and strong visual impact, making them ideal for reaching in-market buyers where they scroll. For TTCU’s campaign, we recommended Meta ads to tap into high-intent audiences with compelling creative, boosting both awareness and application volume in a cost-effective way.
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GOOGLE ADS
When users are actively searching, timing is everything. That’s why we leveraged Google Display and Search Ads to place TTCU in front of high-intent audiences exactly when they were looking for auto loans or refinancing. These targeted campaigns helped usher in qualified traffic and encouraged action right at the decision-making moment.
Programmatic Ads
Programmatic ads allowed us to scale reach and precision simultaneously. Using data-driven targeting, we served display ads to audiences based on online behavior, interests, and intent signals. For TTCU, this meant staying top-of-mind with potential auto loan customers across the web, well before they even hit search.
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+ RESULTS
Through strategic optimization and effective media management, the campaign helped achieve:
- 125% Growth in Auto Loan Production, surpassing our goal by 52%.
- 10% Reduction in Acquisition Costs improving efficiency across the funnel
- 3,000+ Landing Page Sessions driving digital engagement
- 800+ Direct Branch Visits converting interest into in-person action
This campaign effort not only achieved short-term acquisition goals but also helped create a foundation for long-term member engagement and future cross-sell opportunities.
