senior copywriter

Position Overview

As a Senior Copywriter, you will play a pivotal role in shaping brand narratives, crafting high-impact content, and driving content strategy for a diverse range of clients. This role requires a blend of creative storytelling, strategic thinking, and performance-driven execution to develop compelling messaging across digital platforms. You will take ownership of high-level copy projects, mentor junior writers, and collaborate with designers, strategists, marketing teams, and clients to ensure content aligns with brand objectives and delivers measurable results.

Key Responsibilities

Content Strategy & Execution: Lead the development of high-impact copy strategies that strengthen brand identity, drive engagement, and align with business objectives.

Content Creation: Write clear, engaging, and high-performing copy for web, social media, email campaigns, advertisements, and other digital platforms.

Discovery & Onboarding: Represent the copy team and lead strategic discussions regarding copy’s role in the discovery and onboarding process for newly signed clients.

Brand Voice & Messaging: Maintain and refine consistent brand messaging while adapting to different industries and audiences.

SEO & Content Performance: Utilize SEO, UX writing, and conversion-optimized copy techniques to drive traffic, improve engagement, and increase conversions.
Collaboration & Leadership: Work closely with designers, strategists, marketing teams, and clients to ensure content aligns with visual and strategic direction.

Editing & Quality Assurance: Review and refine copy from junior and mid-level writers, ensuring quality, clarity, and effectiveness.

Research & Trend Analysis: Stay ahead of industry trends, emerging technologies, and evolving best practices in digital marketing and content strategy.

Strategic Content Oversight: Lead and oversee multiple complex content initiatives, ensuring all projects align with brand strategy and business goals.

AI Use & Responsibility: Demonstrate the ability to leverage AI as a supportive tool to enhance your writing, while maintaining responsibility for ensuring the content remains authentically your own.

What Success Looks Like

• Delivering high-impact, strategic content that elevates brand messaging and drives engagement.
• Demonstrating thought leadership and creative problem-solving in content strategy.
• Providing mentorship and constructive feedback to junior and mid-level copywriters.
• Managing complex projects efficiently while maintaining excellence in execution.
• Staying proactive in learning and applying new trends and best practices to improve content performance.

Qualifications + Skills

• 5+ years of professional copywriting experience in an agency or digital marketing setting.
• A foundational understanding of web copy is required, and broader proficiency is preferred.
• Proven ability to craft compelling narratives and strategic messaging for various industries.
• Strong understanding of SEO, digital marketing best practices, and conversion-focused copywriting.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to manage and mentor junior and mid-level writers.
• Strong project management skills with the ability to balance multiple priorities.
• Experience collaborating with design, strategy, marketing teams, and clients to create cohesive campaigns.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred, but equivalent experience will be considered.

Why You’ll Love Working With Primitive

• A people-first culture rooted in collaboration, curiosity, and creative excellence.
  
  
• Opportunities for growth and mentorship from experienced client leaders.
  
  
• Work from home or in our office in the heart of Lubbock, TX.
  
  
• A team that genuinely values both the work and the people doing it.

Our Vision

Inspiring New Possibilities.

Our Mission

Genuine Partners. Relentless Excellence. Unmatched Results. 

How to Apply

If you’re ready to move forward and grow alongside a team that’s passionate about purpose-driven work, we’d love to meet you.

Apply below with your résumé and a short note about why you’d be a great fit for this role.