Thinking about building a website for your business or rebuilding one that no longer reflects who you are? Whether you’re launching for the first time or upgrading an outdated site, our process is designed to deliver a professional website that drives growth, earns trust, and adapts with your business over time.
Our Proven Process
Here’s a look inside the process. Every phase is Built by Primitive, crafted by our team of copywriters, designers, and developers—backed by strategy, and built to grow.
Step 1: Business Discovery
Start with a conversation.
Our Business Development team begins with a discovery call to explore your goals, challenges, and what success looks like for your website. From strategy to copywriting to design to development, your entire site is built by our full-service team. Need professional photography or video? We’ve got an award-winning studio team for that, too.
Step 2: Strategy
No guesswork. Just a solid blueprint.
We start with an audit of your current site (if rebuilding) and a collaborative session to dive deeper into your goals and audience. Then, we build your sitemap and wireframes—a visual roadmap for your new site. This sets the tone for functionality, layout, and long-term scalability.
Sync + Align
Before we move to copy and design, we walk through the strategy with your team. Alignment here means no surprises later and ensures the finished product reflects your goals from the start.
Step 3: Copy That Converts
Messaging That Breaks Ground
Our copywriters weld expert content strategy and creativity to craft ideas that engage, persuade, and fit with the buyer’s journey. We focus on clean, clear copy that reflects your brand and supports a seamless user experience.
Every headline, paragraph, and CTA is built with SEO in mind to help you rank where it matters.
Step 4: Custom Design
Your Build Made Beautiful
With strategy and copy approved, our designers get to work transforming your blueprint into a visual experience that reflects your brand and inspires action. From color to typography to layout, each element works together to guide users and elevate your brand.
Step 5: Development & Testing
Code That Holds Up Under Pressure
Now it’s time to build. Our in-house developers code your site from the ground up using clean, responsive, and scalable practices. We test rigorously across devices and browsers to ensure top-tier performance.
Step 6: Client Walkthrough
On-Site and In the Know
Once the build is complete, we walk you through every page. You get to discover the why behind each section, so you understand how each feature strategically works towards your goals and user experience. Then we listen and take your insight and fine-tune your build.
Step 7: Launch Day
Hard Hats Off. You're Live.
With final approval, your new website goes live, fully optimized and ready to support your goals!
Step 8: Monitor + Optimize
Ongoing Growth. Genuine Partnership.
Your website is a foundation, not a finish line. If you continue with us post-launch, we’ll help you scale, adapt, and evolve with ongoing SEO audits, performance checks, and growth-focused additions and updates.
Ready to Break Ground?
Build a website that drives leads, reflects your brand, and scales with your growth. Our custom websites are built in as little as 90 days by a team that values your vision, your time, and your success.
