The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.
Leisa Redmon is a Copywriter at Primitive. When she's not writing she's hiking with her two Australian Shepherds, exploring new food truck finds with family, and doing her best to work it off with a little CrossFit.